Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kenshoo

878 views

Published on

An introduction to Kenshoo, a tech platform that orchestrates advertising across the world's leading media platforms.

Published in: Marketing
  • My personal experience with research paper writing services was highly positive. I sent a request to ⇒ www.HelpWriting.net ⇐ and found a writer within a few minutes. Because I had to move house and I literally didn’t have any time to sit on a computer for many hours every evening. Thankfully, the writer I chose followed my instructions to the letter. I know we can all write essays ourselves. For those in the same situation I was in, I recommend ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Kenshoo

  1. 1. Confidential and Proprietary Information Kenshoo Sales Presentation 7/3/18 Confidential and Proprietary Information
  2. 2. Confidential and Proprietary Information What We Do Confidential and Proprietary Information
  3. 3. Confidential and Proprietary InformationConfidential and Proprietary Information We Orchestrate Advertising Across The World’s Leading Media Platforms
  4. 4. Confidential and Proprietary InformationConfidential and Proprietary Information Across The World’s Leading Media Platforms We Orchestrate Advertising ECOSYSTEM TECHNOLOGY EXPERTISE
  5. 5. Confidential and Proprietary Information Kenshoo Products Confidential and Proprietary Information Kenshoo Search Kenshoo Social Kenshoo E-Commerce
  6. 6. Confidential and Proprietary Information Connecting to the Consumer: Activation with Direct APIs • Guaranteed direct-to-publisher delivery • Access to publisher ad units and data, but with common Kenshoo platform UI • Reaching the consumer natively across each marketing mindset: Shopping, Sharing, and Exploring Confidential and Proprietary Information Kenshoo SearchKenshoo Social Kenshoo E-Commerce
  7. 7. Confidential and Proprietary Information Beyond Activation: Orchestration • Need to drive business value • Conversions: In-Store, Web, Mobile Web, Mobile App • Objectives: LeadGen, TLV, Acquisition Confidential and Proprietary Information Insights
  8. 8. Confidential and Proprietary Information Insight is driven by measurement, and publishers don’t make it easy! Contextual business data, environmental signals, sentiment analysis, intentionality, customized metrics, discovery tools, and especially publisher partnerships bring more insight to advertisers. Confidential and Proprietary Information Insights
  9. 9. Confidential and Proprietary Information Creative Engagement is visual, appealing, fresh, and we need more of it than ever before. Creative library, ad refresh, image recognition, cross-channel activation, improved trafficking…building connections between brand and media teams to accelerate activation Confidential and Proprietary Information
  10. 10. Confidential and Proprietary Information Performance Changes in spend, ad innovations, and shifting customer preferences disrupt planning and marketing evaluation. Machine learning, forecasting, and cross-channel data reveal the right opportunities for spending the next dollar. Confidential and Proprietary Information
  11. 11. Confidential and Proprietary Information Campaign Management Teams have to stop growing silos to effectively engage the customer. Kenshoo’s focus is on making your team agile, with bulk controls, operational efficiency, and business policies that help scale campaigns without extra staffing. Confidential and Proprietary Information
  12. 12. Confidential and Proprietary Information Activation + Orchestration Confidential and Proprietary Information • Cross-Publisher Insights • Cross-Publisher Creative • Cross-Publisher Audiences • Cross-Publisher Performance Mgt. • Cross-Publisher Campaign Mgt. • Reaching the consumer natively across each marketing mindset: Shopping, Sharing, and Exploring Kenshoo SearchKenshoo Social Kenshoo E-Commerce
  13. 13. Confidential and Proprietary Information Achieving Success Confidential and Proprietary Information
  14. 14. Confidential and Proprietary Information Open Ecosystem: Reaching For More • Kenshoo’s Open Ecosystem supports diverse connectivity to legacy apps or promising services. • Kenshoo has over 100 partner integrations to support the most- desired ad extension scenarios. • Adobe Analytics, Google Analytics, Blue Kai, Live Ramp, AppNexus, Convertro, x+1, Oracle, SalesForce, Turn, Visual IQ, … OPEN ECOSYSTEM MEASUREMENT / ATTRIBUTION PRODUCT/INVENTORY COMMERCE DIGITAL AUDIENCES Confidential and Proprietary Information
  15. 15. Confidential and Proprietary Information Training: Educating the Team • Our industry’s high rate of change means keeping your team up-to-speed is a key consideration. • Kenshoo offers ongoing, comprehensive Product Training to keep your team’s skills sharp Confidential and Proprietary Information • Customized Hands-On Training • Supervised Certification • Comprehensive Options Across Onboarding, Product Updates, and Self Service • Campaign Creation • Campaign Editing • Reporting and Analytics • Opportunity Harvesting • Pro-Active Alerts • Optimization Suite • Execution Resources
  16. 16. Confidential and Proprietary Information Services: The Power of Expertise • Our Service offerings are designed to keep your work flowing effortlessly. • We engage your team directly to handle topics from traditional product support to strategic advisories for maximizing value of particular media publishers Confidential and Proprietary Information Support: Worldwide 24x7 Transitional and Operational: Augmentation and Assists Strategic: Planning, Pro-Active Research Strategy, Publisher Strategies, Tech Team Advisories and Audits, Development Partnerships
  17. 17. Confidential and Proprietary Information An Ongoing Partnership… • Success requires a focused effort to eliminate challenges…together. • Our ongoing relationship is based on partnership with our Client Success team, and the group of advisors that make up your dedicated Account Team Confidential and Proprietary Information CLIENT SUCCESS DIRECTOR SALES DIRECTOR STRATEGIC SERVICES PRODUCT SUCCESS MGR. TECHNICAL ACCOUNT MGR. K24x7 SUPPORT
  18. 18. Confidential and Proprietary Information Case Study Goals Drive efficient sales on Pinterest Increase brand engagement & loyalty Acquire new customers +76% Above ROAS Goal APPROACH: BUILD PRESENCE ON PINTEREST CAMPAIGN MIRRORING • CROSS-CHANNEL REPORTING
  19. 19. Confidential and Proprietary Information Case Study Goals Increase off-site signups Better messaging Accurate targeting Decrease Cost-Per-Lead Confidential and Proprietary Information +247 % increase in Leads +150 % Page Likes +64% CTR -13% CPA APPROACH: SEARCH/SOCIAL COORDINATED CAMPAIGNS • KPO • HALOGEN • CREATIVE REFRESH • CUSTOM R&D ENGAGEMENT PLAN
  20. 20. Confidential and Proprietary Information Case Study: Retail Goals • Improve Bing CPA from almost 10x Google’s CPA • Increase Conversion volume • Increase CTRs • Decrease CPCs +1,356% Conversions +1,031% CTR - 4.8% CPC - 92% CPA “One of the first things we did with the account after onboarding was pause all of the existing Bing campaigns and use Kenshoo's mirroring tool to mirror all of our existing Google campaigns to Bing. We immediately saw results turn around.” APPROACH: START FRESH ON BING WITH MIRRORED CAMPAIGNS CAMPAIGN MIRRORING
  21. 21. Confidential and Proprietary Information Case Study Goals Uplift and efficiency Deliver YoY uplift on Black Friday and across the Golden Quarter Drive efficiencies in campaigns Invest in the right channels +82% Overall Revenue +32% Shopping ROI +104% Shopping Revenue -62% Overall ROI APPROACH: BUDGET & OPTIMIZE BY CUSTOMER TYPE KPO • PREDICTIVE FORECASTING
  22. 22. Confidential and Proprietary Information Thank You Scott.merrill@kenshoo.com 847-777-9327 Confidential and Proprietary Information

×