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#thinkppc
Hanapin’s Quick Reference
Guide to Ad Tech Platforms
2
Hanapin works with a number of tech providers. We believe
there is a right tool based on needs, budget, and complexity.
...
3
Hanapin’s Full Technology Stack
Hanapin's Full Technology Stack
#thinkppc
Kenshoo
5
What Service Do They Offer?
Reporting, Bid Management, Bid Optimizations
How do we use it?
Kenshoo has mostly been used ...
#thinkppc
Optmyzr
7
What Service Do They Offer?
Reporting & Optimizations
How do we use it?
Optmyzr is used at Hanapin for reporting and opt...
#thinkppc
Supermetrics
9
What Service Do They Offer?
Reporting, Optimization Automation
How do we use it?
Supermetrics is used for large, complic...
#thinkppc
VWO
11
What Service Do They Offer?
CRO Services, Landing Page Testing
How do we use it?
VWO is used to set-up new Landing Page...
#thinkppc
NinjaCat
13
What Service Do They Offer?
Reporting, Dashboards, Lots of Platform Integrations including Call Tracking
How do we use ...
#thinkppc
Acquisio
15
What Service Do They Offer?
Reporting, Bid Management, General Optimizations, Keyword Tools
How do we use it?
Acquisio ...
#thinkppc
Want to learn more about Hanapin?
Contact Us Directly: info@hanapinmarketing.com
Hanapin Marketing | The PPC Age...
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Hanapin's Quick Reference Guide for Ad Tech Platforms

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In this reference guide, we’ll give you the quick details on a just a couple of the providers we work with. You’ll learn what we use them for, why they work well for our clients, and what industries they are most effective for.

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Hanapin's Quick Reference Guide for Ad Tech Platforms

  1. 1. #thinkppc Hanapin’s Quick Reference Guide to Ad Tech Platforms
  2. 2. 2 Hanapin works with a number of tech providers. We believe there is a right tool based on needs, budget, and complexity. In this reference guide, we’ll give you the quick details on a just a couple of the providers we work with. You’ll learn what we use them for, why they work well for our clients, and what industries they are most effective for. Helping Brands Thrive in a Complex Marketing Environment
  3. 3. 3 Hanapin’s Full Technology Stack Hanapin's Full Technology Stack
  4. 4. #thinkppc Kenshoo
  5. 5. 5 What Service Do They Offer? Reporting, Bid Management, Bid Optimizations How do we use it? Kenshoo has mostly been used for reporting and bidding at Hanapin. The bid platform is great for larger clients. How do they work for our clients? Kenshoo is great at keeping up with Google and Bing - and adjusting accordingly to what they are doing - and it makes it easier to adjust with automation through Kenshoo. What industries are they most effective for? Kenshoo is great for all industries - but not good for small accounts. Spending over $100,000/month is best when using Kenshoo’s bid platform.
  6. 6. #thinkppc Optmyzr
  7. 7. 7 What Service Do They Offer? Reporting & Optimizations How do we use it? Optmyzr is used at Hanapin for reporting and optimizing on a select amount of clients - mostly focusing currently with eCommerce clients. How do they work for our clients? Optmyzr works closely with Hanapin because of the strong relationship on potentially adding new optimization tools our team asks for - and this is very important for our clients. The ad scheduling tools, shopping tools, bidding tools, etc are excellent optimization tools and even more automated than Supermetrics. What industries are they most effective for? Extremely effective optimization tools for eCommerce - but can be used across all industries.
  8. 8. #thinkppc Supermetrics
  9. 9. 9 What Service Do They Offer? Reporting, Optimization Automation How do we use it? Supermetrics is used for large, complicated reports across multiple platforms. It also can be used to setup optimization tools such as Ad Scheduling, Query Reports, Device Modifiers, Keyword-Level Bidding, Locational Analysis, Shopping Analysis, etc. How do they work for our clients? Helps the team save time to focus on strategy by speeding up reporting & regular optimizations. What industries are they most effective for? Supermetrics is great for all industries.
  10. 10. #thinkppc VWO
  11. 11. 11 What Service Do They Offer? CRO Services, Landing Page Testing How do we use it? VWO is used to set-up new Landing Page tests and A/B test the pages with the original setup, with a segment of the traffic going to the page. How do they work for our clients? Hanapin uses VWO to test best practices for majority of clients signed on for our CRO services. Key learnings are then implemented once a test is a winner for all traffic to improve conversion rate performance. What industries are they most effective for? Easiest to use for Lead Gen - but can be effective for eCommerce as well.
  12. 12. #thinkppc NinjaCat
  13. 13. 13 What Service Do They Offer? Reporting, Dashboards, Lots of Platform Integrations including Call Tracking How do we use it? We use it to do comprehensive reporting for our clients in a fairly easy to use and navigate format. How do they work for our clients? They’ve done a ton of updates that has improved the interface, making it easier to use, while continuing to add more integrations with 3rd party platforms. This makes our life as an agency much easier. What industries are they most effective for? It’s a general purpose reporting platform for PPC and SEO, so it would be generally useful for anyone involved in either.
  14. 14. #thinkppc Acquisio
  15. 15. 15 What Service Do They Offer? Reporting, Bid Management, General Optimizations, Keyword Tools How do we use it? Acquisio is Hanapin’s top reporting platform currently with clean reports for clients & can be great for finding new keywords with the keyword tool. The bid management tools are not quite as good as other platforms - but are much improved and you can set the rules up yourself and schedule the rules regularly. How do they work for our clients? Acquisio is the reporting platform used for the majority of Hanapin’s clients because of the clean reports that can be created with Acquisio. What industries are they most effective for? Effective for all industries
  16. 16. #thinkppc Want to learn more about Hanapin? Contact Us Directly: info@hanapinmarketing.com Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf

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