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#thinkppc
Hanapin’s Quick Reference
Guide to Ad Tech Platforms

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Hanapin works with a number of tech providers. We believe
there is a right tool based on needs, budget, and complexity.
In this reference guide, we’ll give you the quick details on a
just a couple of the providers we work with. You’ll learn what
we use them for, why they work well for our clients, and what
industries they are most effective for.
Helping Brands Thrive in a Complex Marketing Environment

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Hanapin’s Full Technology Stack
Hanapin's Full Technology Stack

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Kenshoo

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What Service Do They Offer?
Reporting, Bid Management, Bid Optimizations
How do we use it?
Kenshoo has mostly been used for reporting and bidding at Hanapin. The bid platform is
great for larger clients.
How do they work for our clients?
Kenshoo is great at keeping up with Google and Bing - and adjusting accordingly to what
they are doing - and it makes it easier to adjust with automation through Kenshoo.
What industries are they most effective for?
Kenshoo is great for all industries - but not good for small accounts. Spending over
$100,000/month is best when using Kenshoo’s bid platform.

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Optmyzr

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What Service Do They Offer?
Reporting & Optimizations
How do we use it?
Optmyzr is used at Hanapin for reporting and optimizing on a select amount of clients - mostly
focusing currently with eCommerce clients.
How do they work for our clients?
Optmyzr works closely with Hanapin because of the strong relationship on potentially adding
new optimization tools our team asks for - and this is very important for our clients. The ad
scheduling tools, shopping tools, bidding tools, etc are excellent optimization tools and even
more automated than Supermetrics.
What industries are they most effective for?
Extremely effective optimization tools for eCommerce - but can be used across all industries.

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Supermetrics

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What Service Do They Offer?
Reporting, Optimization Automation
How do we use it?
Supermetrics is used for large, complicated reports across multiple platforms. It also can
be used to setup optimization tools such as Ad Scheduling, Query Reports, Device
Modifiers, Keyword-Level Bidding, Locational Analysis, Shopping Analysis, etc.
How do they work for our clients?
Helps the team save time to focus on strategy by speeding up reporting & regular
optimizations.
What industries are they most effective for?
Supermetrics is great for all industries.

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VWO

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What Service Do They Offer?
CRO Services, Landing Page Testing
How do we use it?
VWO is used to set-up new Landing Page tests and A/B test the pages with the original
setup, with a segment of the traffic going to the page.
How do they work for our clients?
Hanapin uses VWO to test best practices for majority of clients signed on for our CRO
services. Key learnings are then implemented once a test is a winner for all traffic to
improve conversion rate performance.
What industries are they most effective for?
Easiest to use for Lead Gen - but can be effective for eCommerce as well.

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NinjaCat

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What Service Do They Offer?
Reporting, Dashboards, Lots of Platform Integrations including Call Tracking
How do we use it?
We use it to do comprehensive reporting for our clients in a fairly easy to use and
navigate format.
How do they work for our clients?
They’ve done a ton of updates that has improved the interface, making it easier to
use, while continuing to add more integrations with 3rd party platforms. This makes
our life as an agency much easier.
What industries are they most effective for?
It’s a general purpose reporting platform for PPC and SEO, so it would be
generally useful for anyone involved in either.

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Acquisio

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What Service Do They Offer?
Reporting, Bid Management, General Optimizations, Keyword Tools
How do we use it?
Acquisio is Hanapin’s top reporting platform currently with clean reports for clients & can
be great for finding new keywords with the keyword tool. The bid management tools are
not quite as good as other platforms - but are much improved and you can set the rules up
yourself and schedule the rules regularly.
How do they work for our clients?
Acquisio is the reporting platform used for the majority of Hanapin’s clients because of the
clean reports that can be created with Acquisio.
What industries are they most effective for?
Effective for all industries

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Want to learn more about Hanapin?
Contact Us Directly: info@hanapinmarketing.com
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