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Hanapin's Master List of 2017 PPC Updates

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In this webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.

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Hanapin's Master List of 2017 PPC Updates

  1. 1. 1 www.dublindesign.com Hanapin’s Master List of 2017 PPC Updates HOSTED BY:
  2. 2. Presenters • Tanner Schroeder – Account Manager – PPC Hero Blogger – @TannerSchroeder • Connor Regan – Production Associate – PPC Hero Blogger – @Creegs_5
  3. 3. – Run the world’s most popular PPC blog and conference. – We manage and optimize global paid search, paid social, and display programs. – Within 12 months, brands can expect a 250% increase in their growth trajectory. Who is Hanapin?
  4. 4. Our Clients
  5. 5. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
  6. 6. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
  7. 7. Welcome to the Masters..
  8. 8. ...List of 2017 1. Google 2. Bing 3. Facebook 4. Instagram 5. LinkedIn 6. Pinterest The Need-to-Know Updates of the Year
  9. 9. #thinkppc Google
  10. 10. Accelerated Mobile Pages
  11. 11. Parallel Tracking
  12. 12. Shopping Ads Across The World
  13. 13. AdWords Dashboards
  14. 14. Display Ad Extensions
  15. 15. YouTube Ad Extensions
  16. 16. #thinkppc Bing
  17. 17. Countdown Ads Are Here
  18. 18. Dynamic Search Ads Are Also Here
  19. 19. And Don’t Forget The Maximize Clicks Bid Strategy
  20. 20. Content Network Campaign Deletion Download Data By November 30th!
  21. 21. #thinkppc Facebook
  22. 22. Facebook Ads Manager Combining With Power Editor ● The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.
  23. 23. New Lifestyle Collection Template Launched
  24. 24. Messages Objective For Facebook Ads
  25. 25. #thinkppc Instagram
  26. 26. Facebook Canvas Now In Instagram
  27. 27. Upload Organic Stories To Ads Manager
  28. 28. #thinkppc LinkedIn
  29. 29. Native Ads Coming To Outlook • LinkedIn Audience Network (new and improved?) for Mobile and Native Ads “While we had a similarly named product a couple of years ago, the difference is that this a completely different experience.” -Divye Khilnani, Group Product Manager
  30. 30. #thinkppc Pinterest
  31. 31. Pinterest Expanding Interest Targeting With The Pinterest Taste Graph
  32. 32. Our Favorite PPC Updates Of 2017 [So Far]
  33. 33. Offers & Outreach A. Are you vetting agencies in the next 6 months? B. Would you like to stay up-to-date on our all-PPC conference, Hero Conf? C.Yes to both! D.No, thanks.
  34. 34. Live Q&A Time!
  35. 35. #thinkppc Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf

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