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It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything?
Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks.
They’ll answer questions like:
Tracking is often easier said than done; how can it be even more simple?
What optimizations can and can’t be solved through automation?
How can you keep leads moving through the complex B2B sales process?