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Attributing Your Brand's PPC Success Accurately Across Platforms
In this webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
In this webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Attributing Your Brand's PPC Success Accurately Across Platforms
1.
#thinkppc
&
Attributing Your Brand’s
PPC Success Accurately
Across Platforms
HOSTED BY:
2.
Presenters
• Aaron Fletcher
– Network Operations Jedi at C3 Metrics
– @c3metrics
• Kelly Pollock
– Senior Account Manager at Hanapin Marketing
– PPC Hero Blogger
– @kelpollock
3.
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?
11.
Attribution Awareness
Simplifying attribution using sports…
● How often is 1 player on a team the
result of a touchdown?
● Credit is given to the player that rolls
into the end zone.
● Occasional red zone score with no
plan.
14.
Attribution Awareness
Attribution is a growing priority for marketers
15.
Digital Attribution
Google is trying to simplify attribution online
● Last Click
● Time Decay
● Linear
● Position-Based
● First click
● Data-driven
33.
Offers!
A. I’d like a free demo from C3 Metrics
B. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
C. I’d like both
D. No Thanks!