Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

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Jeff Allen at the Acquisio User Summit

June 27-29, 2012
Montreal, QC

Topic: Mobile Ad Opportunities of Today and Tomorrow

Published in: Business, News & Politics
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Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

  1. 1. Replace area with partner/customer logo (Remove if not needed) Mobile Opportunities of TODAY Creating experiences engineered for mobile that are oddly useful. 1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  2. 2. Jeff Allen Hanapin Marketing Blog: PPCHero.com @JeffAllenUT 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  3. 3. Why does mobile matter? 3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  4. 4. For me, it all comes down to 1 reason… 4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  5. 5. Why does mobile matter? We suck at it. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  6. 6. 137 links! 2 step, 14+ field form! 6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  7. 7. #SorryMom 7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  8. 8. My Device is an iPhone My Carrier is AT&T 8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  9. 9. Device specific targeting lowers CPA Pre-Device Targeting Post-Device Targeting 9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  10. 10. 26 Links & Not one personalized message 10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  11. 11. So Excited! So Stupid! 109 Links Above the Fold 11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  12. 12. We are better than this. 12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  13. 13. Create experiences engineered for mobile that are oddly useful. Mobile advertisers need to extend their hand first. – Mobile is like desktop circa 1999. 13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  14. 14. Desktop 14 Acquisio User Summit 2012 Mobile #ACQsummit © Copyright Acquisio 2012
  15. 15. Create experiences engineered for mobile that are oddly useful. Speed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely double that. 15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  16. 16. Create experiences engineered for mobile that are oddly useful. Get started today, optimize tomorrow. 16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  17. 17. Mobile Case Study 17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  18. 18. Converted 3x Worse! 18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  19. 19. Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site 19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  20. 20. Companies (or agencies) that get it. 20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  21. 21. 21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  22. 22. 22 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  23. 23. 23 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  24. 24. Thank you! Jeff Allen Hanapin Marketing / PPCHero.com Jeff.allen@hanapinmarketing.com @JeffAllenUT 24 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012

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