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7 Crucial Bing Ads Updates You Need To Know About in 2016

The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%).

In this webinar presentation, Bing Ads Evangelist John Gagnon and Sr. Account Manager from Hanapin and #PPCChat founder Matt Umbro, discuss all the critical updates, features, and tools that you need to know about to help boost your performance in Bing in 2016. They will also go through a roadmap of what’s coming and what it means for you!

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7 Crucial Bing Ads Updates You Need To Know About in 2016

  2. 2. #thinkppc Presenters • John Gagnon – Bing Ads Evangelist – @jmgagnon • Matt Umbro – Senior Account Manager, Community at Hanapin Marketing – Blogger on PPC Hero – @Matt_Umbro
  3. 3. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
  4. 4. #thinkppc Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
  5. 5. #thinkppc Live Poll Question #2 How do you manage your accounts? #thinkppc A. I’m part of an in-house PPC team. B. I do all the marketing myself. C. I work for an agency. D. I’m a consultant.
  6. 6. #thinkppc Windows 10 6
  7. 7. #thinkppc Personal Assistants Siri Cortana Google Now
  8. 8. #thinkppc Growth in Question Phrases Year over Year Source: Search Engine Watch, Jason Tabeling, How Will Voice Search Impact A Search Marketer’s World? December 2014 Data from:
  9. 9. #thinkppc Windows 10
  10. 10. #thinkppc Search from Windows 10 taskbar Search here
  11. 11. #thinkppc Drives search to Bing
  12. 12. #thinkppc AOL Partnership: Jan 1st 2016 43M unique searchers 240M monthly searches
  13. 13. #thinkppc Extra volume without extra work AOL is already included in search network settings. Pro Tip: Add 5-6% more Bing Ads budget
  14. 14. #thinkppc Extra volume without extra work Pro Tip: Pull Publisher website report
  15. 15. #thinkppc Similar audience to Bing Ads
  16. 16. #thinkppc Ads as you’d expect to see them Long Ad Titles Merchant Ratings Bolding
  17. 17. #thinkppc UET/Remarketing Navigate to “Conversion Tracking” > “UET Tags”
  18. 18. #thinkppc UET/Remarketing
  19. 19. #thinkppc UET/Remarketing
  20. 20. #thinkppc UET/Remarketing Navigate to “Conversion Tracking” > “Conversion Goals”
  21. 21. #thinkppc UET/Remarketing
  22. 22. #thinkppc UET/Remarketing Navigate to “Shared Library” > “View Audiences”
  23. 23. #thinkppc UET/Remarketing
  24. 24. #thinkppc UET/Remarketing Navigate to “Audiences” tab to adjust bids and targeting settings
  25. 25. #thinkppc NEW! Keyword Planner Navigate to “Tools” and “Keyword Planner”
  26. 26. #thinkppc Aware of Account Performance
  27. 27. #thinkppc NEW! Competitive Insights
  28. 28. #thinkppc Interactive performance estimates for proposals
  29. 29. #thinkppc Drill down to get estimates by geo
  30. 30. #thinkppc Ad Extensions Image Extensions
  31. 31. #thinkppc Ad Extensions Image Extensions
  32. 32. #thinkppc Ad Extensions Currently in beta… • Action Link Extensions • Callout Extensions • Form Extensions • Review Extensions
  33. 33. #thinkppc Native Ads
  34. 34. #thinkppc Recap of recent updates
  35. 35. #thinkppc Sneak peek of what’s next
  36. 36. #thinkppc Go to:
  37. 37. #thinkppc PPC Retainers Need some assistance for your PPC? We offer on-going and one-time retainers. Learn More:
  38. 38. #thinkppc $400 Off Registration Through Sunday • 55+ Expert Speakers • 44 All-PPC Sessions • 10 Unique Networking Opportunities • 1 Incredible Experience
  39. 39. #thinkppc Live Q&A Time!
  40. 40. #thinkppc Thank you for attending our webinar! #thinkppc • Contact us Directly: » Hanapin Feedback: