Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google campaigns?
In this presenation, Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing discuss four Google Analytics features that are typically underutilized by PPC Account Managers.
You’ll get expert-level PPC tips like:
*Using custom segments to view specific splices of your data
*How to import your non-Google click data into Google Analytics
*Creating reports tailored specifically to the data you want to look at
*Finding measurement opportunities that come with new data