A lecture I gave on TEDx Bulgaria (https://www.youtube.com/watch?v=Pgo65s1R6TM) Lior Frenkel explains why being hooked to our Smartphones is the most interesting - yet silent - addiction of our times. Supposing the Smartphone is here to stay, he urges us to become aware of the addiction - and discuss how a digital diet should look like - a moment before technology becomes a part of our physical bodies.