Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Future of (E)Commerce: It's Personal

1,467 views

Published on

The search for personalization on one hand, and the need for trust and context on the other; discoverability, shoppability and video content; and the omnichannel being of Generation Z, all create a 3rd wave of digital commerce in which the shopper is also a seller, an influencer and a creator. "Long tail" vertical communities, sharing economy platforms, as well as incumbents - all seek to take part in this new marketplace reality.
The PDF does not link well to the videos; please view on tiny.cc/ecom2025 for those.
Channel agnostic consumers, social commerce communities, and micro influencers will change many industries in just a few years.

Published in: Internet
  • Be the first to comment

×