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MODXpo 2013 - The Business of Premium - Day 2, 14:30

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The slides for the presentation part of my Business of Premium session at MODXpo 2013 in Cologne, Germany. Unfortunately a large part of the session was live demos, for which there are no recordings.

In this upload I corrected some revenue numbers based on information provided after the session.

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MODXpo 2013 - The Business of Premium - Day 2, 14:30

  1. 1. THE BUSINESS OF PREMIUM A poorly rehearsed story about a developer building a new business that 7 months later is really only just starting.
  2. 2. I LOVE MODX AND WANT TO WORK ON IT but that doesn’t pay the bills
  3. 3. FREELANCE DEVELOPMENT lots of potential revenue but ! 1 hour work = 1 hour paid
  4. 4. ONLY 24 HOURS IN A DAY which are easily filled with freelance work and project-related activities and sleep
  5. 5. THERE’S NO TIME LEFT for MODX and Open Source
  6. 6. COULD THERE BE A SOLUTION?
  7. 7. MORE THAN JUST EXTRAS
  8. 8. WHAT MODMORE IS NOT • Commercial Marketplace • Open to All • Short Term / Quick Bucks • The only right answer • Boring 🚫
  9. 9. INSTEAD MODMORE IS ✓ • Premium Brand • Open Source Supporter • Developer Collective • Only just getting started • More than just Extras • Awesome
  10. 10. TIMELINE What if.. Let’s go for it MARCH 2012 Launch! JUNE 2013 2013 2013 Today 2014 MAY 2013 Invite-only Beta
  11. 11. NO DIRECT COMPETITION (AT THE TIME) • Start of modmore (March ’12): • SimpleCart • MDxThemes • June 11th: SimpleDream • June 18th: modmore launch
  12. 12. • E-commerce plugin • Bert Oost • Only 1 product • Distributed via Provider • Launched 2 years ago • 150 users, estimated revenue €10k
  13. 13. • Configurable themes • Mangesh Yadev • 4 themes and counting • Launched a years ago, only actively being worked on for about 6 months. • 100+ downloads, estimated €3k revenue
  14. 14. • Commercial Marketplace, but also free packages • 5 (commercial) developers • 36 packages, 13 commercial • Launched June 11th • Distributed via Provider • 650+ downloads (includes updates), revenue ~ €2k
  15. 15. • Premium Extras • JP DeVries, Mark Hamstra • 3 commercial packages • Launched June 18th • Distributed via Provider • 402 downloads, exact revenue € 7086,26
  16. 16. MARKET DEVELOPMENT (ACTUAL-ISH TO DATE) 7000 5250 3500 1750 0 2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4
  17. 17. MARKET DEVELOPMENT (TOTAL RANDOM ESTIMATE) 20000 15000 10000 5000 0 2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4
  18. 18. CHALLENGES • MODXers are not used to paying for Extras or Themes before this year • Providing right level of support and documentation • Reaching MODXers all over the world / Marketing • Risk of Extras being pirated and missing revenue
  19. 19. WHY PAY FOR EXTRAS? • Support the Developers making a living • Get access to support • Revenue stream ensures development continues • Better quality (typically)
  20. 20. RIGHT LEVEL OF SUPPORT • Primary focus on Email Support (Tickets). Easy for users, no real time communication/demand, easy to organise. • Did a poll on support. 67 responses: • 37% were happy with just email support • 44% would like a community forum for support • 16% would like live chat support
  21. 21. MARKETING MODMORE • Focus on meetups and events (like MODXpo!) • Creating buzz by teasing about future awesome stuff (primarily via social media) • Let the Extras sell themselves, they are awesome
  22. 22. ANTI-PIRACY MEASURES • Packages are encrypted, and decrypted during install/ reinstall/uninstall on modmore server • Broken within 6 hours of launching closed beta, after spending a week on encryption • Users that want the source, will get the source. • Enough anti-piracy to make it seem not worth it
  23. 23. RESULTS: REVENUE 4000 3000 2000 1000 0 June July August September October
  24. 24. RESULTS: AVG INVOICE 70 52,5 35 17,5 0 June July August September October
  25. 25. RESULTS: USERS • Total # of Users: 337 • Total # of Users w/o purchase: 186 • Signed up through Affiliates: 32
  26. 26. RESULTS: SITES • Total # of Sites seen: 614 • Active Sites: 265
 2.2.8: 57
 2.2.9: 82
 2.2.10: 104
 2.3.0: 4 ! • New Sites: 160
 2.2.8: 20
 2.2.9: 50
 2.2.10: 79
 2.3.0: 3
  27. 27. REDACTOR The better Editor for MODX
  28. 28. MOREGALLERY Putting galleries where they belong
  29. 29. SIMPLEAB Native split testing made easy
  30. 30. ? SECRET The secret project I have been teasing about
  31. 31. VISUALCONTENT Rich content, without the Rich Text Editor
  32. 32. TIME FOR DEMOS! Which one do you want to see?

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