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Don’t Be Afraid Of Social Media
What is Social Media? All interactive content online eg: <ul><li>Blogging </li></ul><ul><li>Customer Reviews </li></ul><ul...
Advantages <ul><li>Drives traffic to your website </li></ul><ul><li>Good for SEO </li></ul><ul><li>Establishes you as an e...
Disadvantages / Fears <ul><li>Time Consuming </li></ul><ul><li>Open to attack from ‘enemies’ </li></ul><ul><li>Unable to h...
Look at the stats! FACEBOOK - Worldwide <ul><li>400,000,000 users </li></ul><ul><li>50% of these log on at least once a da...
Look at the stats! FACEBOOK - Ireland <ul><li>1,418,100 Facebook users in Ireland </li></ul><ul><li>847,000 of these log i...
Look at the stats! TWITTER - Worldwide <ul><li>105,779,710 users  (April 2010) </li></ul><ul><li>300,000 new users per day...
Look at the stats! TWITTER - Ireland <ul><li>150,000 users </li></ul>
Blog – January 2008 Case Studies – Garrendenny Lane Interiors
Case Studies – Garrendenny Lane Interiors Blog – January 2008 “ 40% of my fabric and wallpaper sales came directly from my...
Case Studies – Garrendenny Lane Interiors Twitter – March 2009
Case Studies – Garrendenny Lane Interiors Facebook – September 2009
Facebook & Twitter “… in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2...
Product of The Month Case Studies – Garrendenny Lane Interiors
Freebie Friday Case Studies – Garrendenny Lane Interiors
“ A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver ...
If you do nothing else… BLOG And… Link it to Twitter, Facebook, Linkedin
Linking your blog
The Rules <ul><li>Content is King!  </li></ul><ul><li>Consider your target market – always add value  </li></ul><ul><li>Tr...
All About
Creating your business page <ul><li>Setting up a page:  www.facebook.com/pages/create.php   </li></ul><ul><li>Create a tem...
How to populate your page <ul><li>Post links of interest to your target market – Google Alerts </li></ul>
 
How to populate your page <ul><li>Post links of interest to your target market – Google Alerts </li></ul><ul><li>Ask quest...
How to build your community <ul><li>Provide great content </li></ul><ul><li>Suggest page to friends </li></ul>
 
How to build your community <ul><li>Provide great content </li></ul><ul><li>Suggest page to friends </li></ul><ul><li>Add ...
All About Twitter
 
 
 
 
 
 
 
 
 
Getting people to follow you <ul><li>Follow people </li></ul><ul><li>Add button to website </li></ul><ul><li>Tweet interes...
Finding people to follow <ul><li>Follow a bunch of people from Ireland </li></ul><ul><li>Search for keywords relevant to y...
Finding people to follow
Finding people to follow <ul><li>Follow a bunch of people from Ireland </li></ul><ul><li>Search for keywords relevant to y...
Finding people to follow
How to speak twitter @ Symbol ” @stephenfry please don’t leave twitter we’d miss you immensely” ” I hope @stephenfry doesn...
RT - Retweet “ GarrendennyLane  RT  @Hamperlady : RT  @Spiderworking : Competition: Got a twitter question? Tweet it to us...
#tags - Hashtags #coronationstreet  #iphone4 #fail #freedomflotilla #followfriday #smq #bizcampdublin #learningtousetwitte...
<ul><li>Keep it relevant </li></ul><ul><li>Keep it on topic </li></ul><ul><li>Ask for input </li></ul><ul><li>Come up with...
What not to tweet <ul><li>How many followers you have </li></ul><ul><li>Whinging and moaning (unless it’s satirical) </li>...
All About Linkedin
Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul...
Creating your profile
Creating your profile
Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul...
Creating your profile
Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul...
Making connections <ul><li>Invite by email </li></ul>
Making connections
Making connections <ul><li>Invite by email </li></ul><ul><li>Ask people you meet at networking events </li></ul><ul><li>Se...
Making your presence felt <ul><li>Join groups and participate in discussions </li></ul><ul><li>Start your own groups </li>...
Time Saving Tips
Timesaving Tips <ul><li>Have a plan </li></ul><ul><li>Use a Twitter Client eg. Hootsuite or Tweetdeck </li></ul><ul><li>Sc...
Email me:  [email_address] Phone me:  01 442 9410 Skype me:  spiderworking.com Get these slides:  www.facebook.com/spiderw...
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Don't Be Afraid Of Social Media

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A presentation for Kilkenny Carlow Skillnets & Carlow Chamber of Commerce

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Don't Be Afraid Of Social Media

  1. 1. Don’t Be Afraid Of Social Media
  2. 2. What is Social Media? All interactive content online eg: <ul><li>Blogging </li></ul><ul><li>Customer Reviews </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Newsletters </li></ul><ul><li>Social Media Newsrooms </li></ul><ul><li>Your own social network </li></ul>
  3. 3. Advantages <ul><li>Drives traffic to your website </li></ul><ul><li>Good for SEO </li></ul><ul><li>Establishes you as an expert </li></ul><ul><li>Nurtures relationships with customers </li></ul>= MORE SALES 
  4. 4. Disadvantages / Fears <ul><li>Time Consuming </li></ul><ul><li>Open to attack from ‘enemies’ </li></ul><ul><li>Unable to have complete control of your message </li></ul><ul><li>“ Accidentally outsourcing the building of your brand” </li></ul>
  5. 5. Look at the stats! FACEBOOK - Worldwide <ul><li>400,000,000 users </li></ul><ul><li>50% of these log on at least once a day </li></ul><ul><li>Average user is connected to 60 pages, groups or events </li></ul><ul><li>25 Billion pieces of content are shared every month on Facebook </li></ul>
  6. 6. Look at the stats! FACEBOOK - Ireland <ul><li>1,418,100 Facebook users in Ireland </li></ul><ul><li>847,000 of these log in everyday </li></ul><ul><li>83% log in at least once a week.  </li></ul><ul><li>73% penetration of the online population  </li></ul><ul><li>55 % of users are Male 45% are Female  </li></ul><ul><li>27% of users are over 35 years of age </li></ul><ul><li>35% of users are 25 - 34 years of age </li></ul><ul><li>91% of users are over 18 years of age (1,286,960)  </li></ul>
  7. 7. Look at the stats! TWITTER - Worldwide <ul><li>105,779,710 users (April 2010) </li></ul><ul><li>300,000 new users per day </li></ul><ul><li>180 million unique visits a day </li></ul><ul><li>37% of users update their status via their mobile phone </li></ul>
  8. 8. Look at the stats! TWITTER - Ireland <ul><li>150,000 users </li></ul>
  9. 9. Blog – January 2008 Case Studies – Garrendenny Lane Interiors
  10. 10. Case Studies – Garrendenny Lane Interiors Blog – January 2008 “ 40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”
  11. 11. Case Studies – Garrendenny Lane Interiors Twitter – March 2009
  12. 12. Case Studies – Garrendenny Lane Interiors Facebook – September 2009
  13. 13. Facebook & Twitter “… in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “ I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection.   ” Case Studies – Garrendenny Lane Interiors
  14. 14. Product of The Month Case Studies – Garrendenny Lane Interiors
  15. 15. Freebie Friday Case Studies – Garrendenny Lane Interiors
  16. 16. “ A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded.  Within 20 minutes, one was sold along with another product to a Facebook fan.  I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.” Case Studies – Garrendenny Lane Interiors
  17. 17. If you do nothing else… BLOG And… Link it to Twitter, Facebook, Linkedin
  18. 18. Linking your blog
  19. 19. The Rules <ul><li>Content is King! </li></ul><ul><li>Consider your target market – always add value </li></ul><ul><li>Treat each network differently </li></ul><ul><li>Be consistent </li></ul><ul><li>Be honest </li></ul><ul><li>don’t hard sell! </li></ul>
  20. 20. All About
  21. 21. Creating your business page <ul><li>Setting up a page: www.facebook.com/pages/create.php </li></ul><ul><li>Create a temp URL: www.bit.ly or www.short.ie </li></ul><ul><li>25 fans: www.facebook.com/username </li></ul><ul><li>logo 140x140px </li></ul>
  22. 22. How to populate your page <ul><li>Post links of interest to your target market – Google Alerts </li></ul>
  23. 24. How to populate your page <ul><li>Post links of interest to your target market – Google Alerts </li></ul><ul><li>Ask questions – run polls </li></ul><ul><li>Fun Quizzes and competitions </li></ul><ul><li>Facebook only special offers and discounts </li></ul><ul><li>Company news </li></ul>
  24. 25. How to build your community <ul><li>Provide great content </li></ul><ul><li>Suggest page to friends </li></ul>
  25. 27. How to build your community <ul><li>Provide great content </li></ul><ul><li>Suggest page to friends </li></ul><ul><li>Add buttons to website </li></ul><ul><li>Tell your customers </li></ul><ul><li>Drive traffic from Twitter </li></ul><ul><li>Add URL to all printed matter </li></ul>
  26. 28. All About Twitter
  27. 38. Getting people to follow you <ul><li>Follow people </li></ul><ul><li>Add button to website </li></ul><ul><li>Tweet interesting content </li></ul><ul><li>Have a contest </li></ul><ul><li>Add your url to all your printed material </li></ul><ul><li>Engage people in conversation </li></ul>
  28. 39. Finding people to follow <ul><li>Follow a bunch of people from Ireland </li></ul><ul><li>Search for keywords relevant to your industry </li></ul>
  29. 40. Finding people to follow
  30. 41. Finding people to follow <ul><li>Follow a bunch of people from Ireland </li></ul><ul><li>Search for keywords relevant to your industry </li></ul><ul><li>Engage people in conversation </li></ul><ul><li>Follow people that your ‘influencers’ are following </li></ul><ul><li>Pluggio and Follow Finder </li></ul>
  31. 42. Finding people to follow
  32. 43. How to speak twitter @ Symbol ” @stephenfry please don’t leave twitter we’d miss you immensely” ” I hope @stephenfry doesn’t leave twitter”
  33. 44. RT - Retweet “ GarrendennyLane RT @Hamperlady : RT @Spiderworking : Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com” How to speak twitter
  34. 45. #tags - Hashtags #coronationstreet #iphone4 #fail #freedomflotilla #followfriday #smq #bizcampdublin #learningtousetwitter <ul><li>Search </li></ul><ul><li>Create Your Own </li></ul>How to speak twitter
  35. 46. <ul><li>Keep it relevant </li></ul><ul><li>Keep it on topic </li></ul><ul><li>Ask for input </li></ul><ul><li>Come up with a strategy – And stick to it </li></ul>What to tweet
  36. 47. What not to tweet <ul><li>How many followers you have </li></ul><ul><li>Whinging and moaning (unless it’s satirical) </li></ul><ul><li>Chitter Chatter </li></ul><ul><li>Don’t set up auto responders! </li></ul><ul><li>Complain about friends, family or workmates </li></ul>
  37. 48. All About Linkedin
  38. 49. Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul><ul><li>Ask for recommendations and recommend others </li></ul>
  39. 50. Creating your profile
  40. 51. Creating your profile
  41. 52. Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul><ul><li>Ask for recommendations and recommend others </li></ul><ul><li>Add applications </li></ul>
  42. 53. Creating your profile
  43. 54. Creating your profile <ul><li>Add a good picture of yourself </li></ul><ul><li>Complete as much info as possible </li></ul><ul><li>Ask for recommendations and recommend others </li></ul><ul><li>Add applications </li></ul><ul><li>Update your status regularly </li></ul>
  44. 55. Making connections <ul><li>Invite by email </li></ul>
  45. 56. Making connections
  46. 57. Making connections <ul><li>Invite by email </li></ul><ul><li>Ask people you meet at networking events </li></ul><ul><li>See who your connections are connected to </li></ul><ul><li>Only ask people you know </li></ul><ul><li>Include a personal message in your invite </li></ul>
  47. 58. Making your presence felt <ul><li>Join groups and participate in discussions </li></ul><ul><li>Start your own groups </li></ul><ul><li>Go to events and research participants in advance </li></ul><ul><li>Promote your own events </li></ul>
  48. 59. Time Saving Tips
  49. 60. Timesaving Tips <ul><li>Have a plan </li></ul><ul><li>Use a Twitter Client eg. Hootsuite or Tweetdeck </li></ul><ul><li>Schedule Tweets and blog posts – Hootsuite & Pluggio </li></ul><ul><li>Be strict with yourself! </li></ul>
  50. 61. Email me: [email_address] Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking Website: www.spiderworking.com

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