Creative Thinking Methods - Forty Uses For a Brick Sandy Cormack [email_address]
Problem:  How many different ways can we use a brick?
Step 1 – Empty Your Mind <ul><li>Build a wall  </li></ul><ul><li>Build a mailbox  </li></ul><ul><li>Side a house  </li></u...
Step 2 – Group Into Common Themes <ul><li>Building Materials: </li></ul><ul><ul><li>Build a wall  </li></ul></ul><ul><ul><...
Step 3 – Consider Common Attributes <ul><li>Hard  </li></ul><ul><li>Durable  </li></ul><ul><li>Rectangular  </li></ul><ul>...
Step 3 – Consider Common Attributes <ul><li>&quot;Holds heat well&quot;  </li></ul><ul><ul><li>Kiln  </li></ul></ul><ul><u...
Step 4 – Forced Connections <ul><li>Random words: </li></ul><ul><li>nut  - small, tasty, almond, walnut, squirrel, fiber, ...
Step 4 – Forced Connections <ul><li>Pet - dog -  Build a doghouse   </li></ul><ul><li>Nut - squirrel -  Build a squirrel/b...
Summary <ul><li>Empty your mind of the ‘usual’ ideas </li></ul><ul><li>Group ideas into common themes and focus on them to...
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Creative Thinking Methods - Forty Uses For A Brick

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Creative thinking methods help us proliferate ideas. This helps us become better at divergent thinking, an essential skill for problem solving and innovation

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Creative Thinking Methods - Forty Uses For A Brick

  1. 1. Creative Thinking Methods - Forty Uses For a Brick Sandy Cormack [email_address]
  2. 2. Problem: How many different ways can we use a brick?
  3. 3. Step 1 – Empty Your Mind <ul><li>Build a wall </li></ul><ul><li>Build a mailbox </li></ul><ul><li>Side a house </li></ul><ul><li>Use it for a desk paperweight </li></ul><ul><li>Use it as a melee weapon (whack someone on the head) </li></ul><ul><li>Use it as a projectile weapon (throw it at someone) </li></ul><ul><li>Use it to pave a sidewalk or patio </li></ul><ul><li>Build a deck </li></ul>Running total: 8
  4. 4. Step 2 – Group Into Common Themes <ul><li>Building Materials: </li></ul><ul><ul><li>Build a wall </li></ul></ul><ul><ul><li>Build a mailbox </li></ul></ul><ul><ul><li>Side a house </li></ul></ul><ul><ul><li>Use it to pave a sidewalk or patio </li></ul></ul><ul><ul><li>Build a deck </li></ul></ul><ul><ul><li>Flowerpots </li></ul></ul><ul><ul><li>Landscaping </li></ul></ul><ul><ul><li>Mailboxes </li></ul></ul><ul><ul><li>Barbecues </li></ul></ul><ul><ul><li>Smokehouses </li></ul></ul><ul><ul><li>Outhouses </li></ul></ul><ul><ul><li>Shelving </li></ul></ul><ul><ul><li>Outdoor bar </li></ul></ul>Running total: 20 <ul><li>Small, Hard, Relatively Heavy Objects </li></ul><ul><ul><li>Use it for a desk paperweight </li></ul></ul><ul><ul><li>Use it as a melee weapon (whack someone on the head) </li></ul></ul><ul><ul><li>Use it as a projectile weapon (throw it at someone) </li></ul></ul><ul><ul><li>Doorstop </li></ul></ul><ul><ul><li>Bug whacker </li></ul></ul><ul><ul><li>Ballast </li></ul></ul><ul><ul><li>Hold down sheets of cloth, plastic etc. </li></ul></ul>
  5. 5. Step 3 – Consider Common Attributes <ul><li>Hard </li></ul><ul><li>Durable </li></ul><ul><li>Rectangular </li></ul><ul><li>Smallish </li></ul><ul><li>Holds heat well/insulates </li></ul><ul><li>Compact </li></ul><ul><li>Come in several earth-tone colors </li></ul><ul><li>Cheap </li></ul>
  6. 6. Step 3 – Consider Common Attributes <ul><li>&quot;Holds heat well&quot; </li></ul><ul><ul><li>Kiln </li></ul></ul><ul><ul><li>Lining for a metal grill </li></ul></ul><ul><ul><li>Something to protect a vulnerable surface from a hot pot or pan </li></ul></ul><ul><ul><li>Mount a metal grill/smoker on a wood deck </li></ul></ul><ul><ul><li>Mount a hot water heater on a wood/tile/linoleum floor </li></ul></ul><ul><li>“ Hard&quot; </li></ul><ul><ul><li>High explosives/hazardous materials storage buildings </li></ul></ul><ul><ul><li>High explosives/hazardous materials handling facilities </li></ul></ul><ul><ul><li>Backstop for a shooting range </li></ul></ul><ul><ul><li>Firing position </li></ul></ul><ul><ul><li>Vault </li></ul></ul>Running total: 30
  7. 7. Step 4 – Forced Connections <ul><li>Random words: </li></ul><ul><li>nut - small, tasty, almond, walnut, squirrel, fiber, pecan, pie, cookie, peanut, sold in bags, baseball games, sold alone or mixed </li></ul><ul><li>pet - dog, cat, hamster, gerbil, snake, lizard, sold in specialty stores, cute, pet food, fish tank </li></ul><ul><li>Mass - Catholic, church, service, Eucharist, sanctuary, baptism, wafer, wine, Pope, priest, nun, prayer, forgiveness, collection </li></ul><ul><li>hospital - emergency, rooms, beds, patients, doctors, nurses, operations, x-ray, MRI, expensive, health care, ambulance, surgery, healing </li></ul><ul><li>trophy - prize, engraving, given to the winner, valuable, prestige, mantle piece, display case, pride </li></ul>
  8. 8. Step 4 – Forced Connections <ul><li>Pet - dog - Build a doghouse </li></ul><ul><li>Nut - squirrel - Build a squirrel/bird feeder </li></ul><ul><li>Mass - service - Build a memorial </li></ul><ul><li>Mass - service - Build an outdoor altar </li></ul><ul><li>Hospital - x-ray - Line an X-ray or radiology room </li></ul><ul><li>Mass - baptism - Build a baptismal font </li></ul><ul><li>Trophy - mantle piece - Build a fireplace </li></ul><ul><li>Trophy - display case - Build a trophy case </li></ul><ul><li>Pet - fish tank - Build an aquarium stand or case </li></ul><ul><li>Trophy - engraving - Create engraved pavers for fund raising </li></ul>Running total: 40
  9. 9. Summary <ul><li>Empty your mind of the ‘usual’ ideas </li></ul><ul><li>Group ideas into common themes and focus on them to create more ideas </li></ul><ul><li>List attributes and focus on those to create even more ideas </li></ul><ul><li>Force connections with random words to create novel ideas </li></ul>

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