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Creative Style - What Is It


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Creative style answers the question: 'How am I creative?' Creative style research dates back to the 60s. Creative style in individuals is measured by the KAI.

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Creative Style - What Is It

  1. 1. Creative Style – What Is It? Sandy Cormack [email_address]
  2. 2. Background <ul><li>Early research in the 60s focused on ‘management initiative’ – how ideas are developed and adopted in organizations </li></ul><ul><li>Research focused on how eight large British corporations introduced new products, procedures, processes, etc. into their organizations </li></ul><ul><li>Analyzed what went right, what went wrong, and why </li></ul>
  3. 3. Creative Style Defined <ul><li>Creative Style = Thinking Style </li></ul><ul><ul><li>Theory explores the way people solve problems </li></ul></ul><ul><ul><li>All people need to manage change successfully </li></ul></ul><ul><ul><li>All people solve problems and are creative, but not in the same manner </li></ul></ul>
  4. 4. Style vs Level <ul><li>Creative style is different from, and unrelated to, creative level </li></ul>Level Style Two ‘extremes’ of creative style – ADAPTIVE and INNOVATIVE ADAPTIVE INNOVATIVE High Low LEVEL more associated with intellect, talent, skill
  5. 5. Adaptors and Innovators <ul><li>Characteristics of the INNOVATIVE creative style: </li></ul><ul><ul><li>Need for less structure </li></ul></ul><ul><ul><li>Solves problems by breaking, modifying, eliminating, replacing the current paradigms </li></ul></ul><ul><ul><li>Prefer radical, transformational change </li></ul></ul><ul><ul><li>‘ Do Things Differently’ </li></ul></ul><ul><li>Characteristics of the ADAPTIVE creative style: </li></ul><ul><ul><li>Need for more structure </li></ul></ul><ul><ul><li>Solves problems by refining, extending, improving the current accepted paradigm </li></ul></ul><ul><ul><li>Prefer incremental, predictable change </li></ul></ul><ul><ul><li>‘ Do Things Better’ </li></ul></ul>
  6. 6. Descriptive Summary <ul><li>Willing to stand alone, forge ahead without consensus </li></ul><ul><li>Seeking to achieve consensus, maintain continuity and stability </li></ul>Decision-making <ul><li>Thinking tangentially, approaching tasks from unsuspecting angles, often undisciplined/inefficient </li></ul><ul><li>Challenging the problem’s basic assumptions, manipulates problems </li></ul><ul><li>Precise, reliable, master of detail, conforming, methodical, prudent </li></ul><ul><li>Seeking solutions to problems in tried and understood ways </li></ul>Methodology <ul><li>Irrelevant, unsound, undisciplined, abrasive, reckless </li></ul><ul><li>Stodgy, narrow, pedestrian, conforming, over-cautious </li></ul>Common Pejoratives <ul><li>Solves problems despite rule, radical, abrasive, creating dissonance </li></ul><ul><li>Being a mold-breaker, often challenging rules, customs and consensual views, but taking too many unnecessary risks </li></ul><ul><li>Solves problems by use of rule, maintaining continuity, stability and group cohesion </li></ul><ul><li>Being an improver, rarely challenging rules, ‘too wedded’ to the current system </li></ul>Management of Structure <ul><li>Producing many ideas that are exciting, “blue-sky,” and of high promise, but also too many seen as impractical, unsound </li></ul><ul><li>Producing a few, relevant, sound safe ideas for prompt implementation, respectful of precedent </li></ul>Ideation <ul><li>Looks for threats from without (competition, new technology, etc) </li></ul><ul><li>Looking for threats from within (personnel, process, etc) </li></ul>Problem Definition High INNOVATOR seen as: High ADAPTOR seen as:
  7. 7. The KAI <ul><li>KAI developed in the mid-80s after 20 years of creative style research </li></ul><ul><li>Inventory of 33 questions </li></ul><ul><li>Yields a score between 32 and 160 (general population range is 45-145) </li></ul><ul><li>Places individuals on a continuum from ‘Highly Adaptive’ to ‘Highly Innovative’ </li></ul>
  8. 8. National KAI Distribution Mean = 95, Standard Deviation ~ 20 Very High ~ 140 or more Very High ~ 49 or less High ~ 124-139 High ~ 64-50 Medium ~ 111-123 Medium ~ 79-65 Mild ~ 96-110 Mild ~ 95-80 Innovators Adaptors
  9. 9. Creative Style is NEVER a Pejorative <ul><li>All people problem-solve and are creative </li></ul><ul><li>Adaptors and innovators can be equally good or bad at problem solving – they just do so differently </li></ul><ul><li>It takes a wide range of styles to solve all problems </li></ul><ul><li>Do not tolerate creative style differences – welcome them </li></ul>ME YOU