Everyone wants to optimize their web property, especially if that web property is their only sales channel. Lots of tools like Optimizely, allow marketers to go in and run tests on their own in an effort to "break things and fail fast", then take those learnings to make the site better. Unfortunately, the risk of severely breaking things can be significant, and it isn't the marketer who gets the call in the middle of the night when something is broken.
In this talk Mark will explore how Atlassian, the creator of JIRA and Confluence, has used Magnolia CMS and other tools to operationalize A/B testing to continually optimize Atlassian’s website. Using this process we can balance failing fast with keeping things running smoothly.