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Bic Promotional Pens


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Buy HALO’s Promotional BIC pens including custom BIC pens for FREE samples, low minimums & up to $100 off your 1st order! Exceptional BIC’s desk supplies to represent your promotional product
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Bic Promotional Pens

  1. 1. HALO1980 Industrial Drive Sterling, IL - 61081 (815) 625-0980 USA
  2. 2. Secret to Maximizing Return on Investment with Personalized Pencils and PensPersonalized pencils and personalized pens are hugely popular advertising specialty items. They’re affordable! And they work! The perfect pencil or pen creates positive impressions of your brand and reinforces that impression over a long period of time.But making the right selection is a big job. Getting it right means thinking through your brand positioning, the needs of your audience, and your method of distribution.
  3. 3. Brand PositioningAlways choose a quality product that works well and will be an oft- used favorite. Also research the consumer safety record of both manufacturer and product – you don’t want a public relations disaster from a suboptimal product that harms someone!Beyond that, what brand image do you want to convey? Luxury? Economy? A traditional or offbeat style?your distributor’s sales representatives for guidance.If environmental considerations are important, you have loads of new choices, including refillable, PVC-free, and constructed from recycled materials, such as Bic’senvironmentally- friendlypersonalized pens.Personalized pencils can be handsome mechanical pencils in metal or plastic barrels or traditional imprinted wooden pencils.
  4. 4. Your method for distributing your logo pens or pencils also is important. They don’t really lend themselves to mailings unless you’re doing some fancy dimensional package. Most marketers use them in table-top promotions in retail outlets, schools, and trade shows, or put them into event goodie bags. Again, the venue may help to inform your selection. For example, pens or pencils given to road race participants or students might be sporty and durable for on-the-go use in book bags, pockets, and outdoors. Considering these factors will help you build positive brand awareness and recall. Studies for the $18 billion promotional products industry have shown that advertising specialty items aid brand recall and speed reorders. . In one study, over half of recipients reported using the giveaway daily and doing business with the company that gave it to them. What’s more, they reported that their impression of the company was more positive after receiving the promotional item.