2. defining the brand
BlackboardEats is the only online intersection of trustworthy reviews and perks
All content on BlackboardEats is handpicked, written and edited by expert food
editors and writers.
Emails are sent with less frequency than other sites, our subscribers pay
attention, respond and are loyal

3. EDITIONS
235,000 subscribers nationwide
61,000 subscribers 62,000 subscribers
26,000 subscribers 8,000 subscribers
(Just Launched)
76,000 subscribers
As of 6/1/12

4. SOPHISTICATED
SUBCRIBERS
Our audience is comprised of affluent foodies,
tastemakers and quality-seekers.
Gender: 70% Female 30% Male
Median Age: 34.5
College Educated: 96%
Median HHI: $124,500
Source: BBE 2011 Subscriber Survey

5. GOURMETS AT PLAY
Dining out is just one of many activities
our subscribers enjoy!
Cook at Home : 62% a few times a week, 29%
cook at home daily
Health Conscious: 77% try to purchase organic
and/or natural products
Vacation regularly: 90% (1-5 times a year)
Entertain friends and family at home: 71%
Stay active at the gym, practice yoga: 64%
Influencers: BBE users affect the buying habits of
those around them
Source: BBE 2011 Subscriber Survey

6.  Trendsetting: Subscribers learn about top
hot new restaurants and are reminded of
old favorites
 Call to action: Subscribers have to act fast
to get their code and they have 60 days
to use.
 Classy: Subscribers mention their code or
flash their app confirmation for access to
our top quality experiences

7.  BBE’s national email blast for the home
cook and savvy entertainer.
 Showcases the finest in food, drink, and
luxury home and kitchen products
 Products are handpicked and selected by
BBE's discerning editors
 Features high-end items from across the
globe that rarely discount
 Passcodes are limited and highly coveted
 Subscribers opt in to buy and learn about
fine gourmet products online

8. CUSTOM PLACEMENTS

9. Editorial Email
Placements
 Placements in our selective bi-
weekly emails
 Square 300x250 banner
positions in right rail of email
blast
 Partner Bite – below square
banners and includes 60 words
of text and small image and link
 Average open rate is 27%
 SOV 50%

10. Super Branded
Placement
 Sponsorship of bi-weekly “Today’s
Special” email with three high-impact
advertising units surrounding review.
 Sponsorship includes 728x90, 300x250
plus Partner Bite which includes 60
words of text and small image
 Average open rate is 27%
 SOV 100%

11. Dedicated:
Off the Menu
 Dedicated emails are an effective
way to drive response with custom
crafted advertorial sent directly to
subscribers inboxes
 Celebrated BBE food editors write
unique editorial based on talking
points and campaign goals
 Turn-key solution - advertiser
supplies copy highlights, photos
and banner ad
 Average open rate is 25%
 SOV 100%

12. “Extra Special”
Restaurant Integration
 The “Extra Special” email includes a
handpicked BBE review with an
additional exclusive perk, sponsored by
the advertiser
 BlackboardEats handpicks participating
restaurants that make sense for the
advertiser
 Example: Visa’s popular campaign
provided subscribers a complimentary
glass of wine when they paid for their
BlackboardEats meal with their Visa
Signature card
 SOV 100%

13. Dinner + Show
Sponsorship
 BBE brand includes exclusive and highly
sought-after Dinner & Show experience.
 BlackboardEats scores sold out tickets
to the hottest shows and packages the
experience with best of the best in the
culinary field
 Example: BBE Presents… Dinner + Show
kicked off in NY with sold out seats to
Coldplay and an exclusive prix fixed
menu at hotspot L’Artusi and AOC .
 SOV 100% & Event Integration

14. Smartphone app
 Exclusive premium banner and
opportunities for other custom
integration
 iPhone and Android users can keep
track of their codes in one convenient
place
 App includes a GPS map to locate
active nearby specials, a trustworthy
on-the-go guide to top restaurants,
and a tip calculator

15. ROS Banners
 Site traffic peaks when
subscribers access passcodes
 Advertisers utilize ROS banners
to maximize branding and
supplement e-mail campaigns
 Available banner sizes:
300x250 & 728x90
 Site Metrics:
250,000 page views per month
65,000 unique visitors
Avg time spent on site 1:30

16. VIP MEMBERSHIP
Subscribers opt in for more BBE
Extra BBE access
Additional incentives and benefits
Permanent code
Extended redemptions
Membership card with
branding opportunities
- digital & hard copy

17. IN THE MEDIA
“Putting the quality of the discounts over the quantity.” – Grub Street NY
“A foodie phenomenon” – Los Angeles Times
“...it was an idea that made sense on all levels: for the restaurant
and the adventuresome diner” – Michael Bauer
“Killer deals at your favorite local restaurants” –
DailyCandy SF

18. NOTABLE ADVERTISING PARTNERS

19. Why BlackboardEats?
High Impact – BlackboardEats offers partners the opportunity to impact
readers both on the page through exclusive experiences.
Quality – trustworthy reviews with handpicked perks, food editor selected
and written
Engagement – subscribers see an email from BBE and they respond
Custom integration – multiple opportunities to speak to subscribers