Ready, Set, Go Mobile!


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Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.

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Ready, Set, Go Mobile!

  1. 1. Ready, Set, Go Mobile!
  2. 2. Who We Are Hall Internet Marketing • 12 Years in Business • Twitter @Hall_WebJenika ScottSenior Manager of Client• Twitter @jenika29• Ext. 109
  3. 3. Got Questions?• Use GoToWebinar “Ask a Question” • Twitter with @hall_web
  4. 4. Today• The importance of mobile• 15 point checklist – getting started to testing The State of Mobile America Pew Internet 2012/Mar/The-State-of-Mobile- America.aspx
  5. 5. Why is mobile so important? • In January, 48.5 % of mobile users browsed the web - comSCORE • 66% of Americans 24-35 own a smart phone (Neilson)comSCORE (March 2012)
  6. 6. Why does mobile matter to me/my business? vs.
  7. 7. Getting Started• How much mobile traffic are you getting?• Hire a web developer• Custom mobile site• Google Sites• Have a CMS?• Mobile website builders
  8. 8.  Listen• Review Google Analytics• Mobile vs. Desktop needs• What are your customers saying• Stay true to business goals
  9. 9.  Design• “Lighter” version• Easy navigation• Organized options• Position back options clearly• Vertical scrolling• Contrasting colors
  10. 10.  Thumb Friendly• Not all hands are the same• Space in between clicking options• Large clickable items Photo Credit:
  11. 11.  Consistency• Branding• In line with business goals• Same voice
  12. 12.  Simplicity• Navigation• Number of options• Download time
  13. 13.  SEO• Mobile site options are relevant• Site should be text based and keyword-rich• Build links• Optimize images• Include a mobile sitemap
  14. 14.  Local Optimization• Include your business address• Offer directions• Or detect location and push directions• Link your mobile site to directories like Google Places 95% of smartphone users have searched for local information 61% of users call a business after searching 59% visit the location (source: Google “The Mobile Movement: Understanding Smartphone Users” – 2011) Learn More:
  15. 15.  Full Site Option• Link to your full site from mobile• Link to your mobile site from full• Don’t force the interaction, empower the user to choose
  16. 16.  Click-to-Call• Good conversion option• Mobile user needs differ from desktop user needs• May not make sense for all industries• Phone numbers should all be click to call Photo Credit:
  17. 17.  Conversion• Back to the basics – make it easy and thoughtful• Understand that a mobile user has different needs than desktop – use that to your advantage• Speed is a large factor in mobile experience – reduce steps
  18. 18.  Speed• Mobile doesn’t just mean device – people are on the go; they are moving• This means your site needs to distract them and help them• Fast loading• Prioritize content for the end user to get to the information they are seeking• Compress images
  19. 19.  Multi Device Accessible• Don’t design for one device• Allow user to change orientation without using experience• Think about the technology used – is it compatible? (ex. Flash)
  20. 20.  Mobile Site Redirects• Auto detect mobile user and redirect them to mobile site• Best first impression
  21. 21.  Analyze• Analytics• Review top exit pages and most visited pages• User Testing (Live/Simulated)• Communicate with customers/prospects• Technology is changing – don’t leave your mobile site stagnant• Try new conversions• Reduce form fields• Always work to improve the experience no matter the medium
  22. 22.  Test• Mobile Speed• W3C mobile• MITE• Device emulators• Field testing• Browser Add Ons
  23. 23. Your Mobile Site Checklist
  24. 24. Start Today!1. How much mobile traffic does your site get?2. What is your budget?3. How do mobile goals differ from desktop goals? Learn More:
  25. 25. Recap• Offering the best experience for the end user• Mobile goals differ from desktop goals• Technology is changing Photo credit
  26. 26. QuestionsNew Webinar Topics?
  27. 27. Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29• Blog -• Webinars -•April 10, 2pm • How to Run a Successful Paid Search Campaign• March 13, 2pm • How to Make Your CMS SEO FriendlyCCall us! 1-877-425-5932 (HALL-WEB) x109 Download our new eBook: ebook