Getting Found and Optimizing for Local Search


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People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently.

You can view a full recording of this webinar online here:

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  • Any search performed by a person with intent on performing an action upon it, in their local communityExplicitvs Implicit Search TermsFor Brick and Mortar Businesses as well as service area structured businesses
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  • -Google+ Local-Linking in Local Search Dashboards to Facebook and Twitter Accounts-Social Media acts as authority linking for your local business/ local search profiles
  • Want to rank Higher? Here are the basics
  • Getting Found and Optimizing for Local Search

    1. 1. Optimizing for Local SearchOptimizing for Be Found Local Search Getting Found
    2. 2. Who We Are Hall Internet Marketing Portland, Maine In Business over 13 Years Katie Conroy SEO Analyst Local Search Specialist
    3. 3. Got Questions?• Use GoToWebinar “Ask a Question”• Email me
    4. 4. When You Leave, You Will Know…• What is Local Search/ Why is it Important?• What Local Search Impacts• Local Search Ranking Factors• Where to Begin?
    5. 5. Why is Local Search/Local SEO Important?
    6. 6. What is a “Local Search”?
    7. 7. Geo Modified Keywords “Explicit Search” • “Pizza in Boston” Ham Pizza : Dogwood Cafe
    8. 8. Implied Local Search “Implicit Search” • “Pizza Place” Ernesto’s Pizza- Boston MA
    9. 9. BOSTON FOR A DAY!
    10. 10. Googling: Local Search
    11. 11. Where to Start to Help My Business?• Major Search Engines o Google o Yahoo o Bing
    12. 12. Local Search Dashboards• Google+ Local• Bing Business Portal• Yahoo Local Listings
    13. 13. Google+ Local
    14. 14. Bing Business Center
    15. 15. Yahoo Local Listings
    16. 16. What Does Local Search Impact?• SERPs• Website Traffic• Online Reputation• Mobile Search• Social Media
    17. 17. Impacting SERPs
    18. 18. Yum!
    19. 19. Dissecting a SERP
    20. 20. Impacting Website Traffic
    21. 21. Website Traffic Metrics
    22. 22. Impacting Online Reputation
    23. 23. Impacting Mobile Users
    24. 24. Impacting Social Media
    25. 25. What Does Local Search Impact (Review!)• SERPs• Website Traffic• Online Reputation• Mobile Search• Social Media
    26. 26. Local Search Ranking Factors• Physical Address in City of Search• Proper Category Associations• Proximity of Address to Centroid• Domain Authority of Website• Quantity & Quality of Citations• Reviews• NAPs
    27. 27. Physical Address in City of Search
    28. 28. Proper Category Associations
    29. 29. Proximity of Address to Centroid
    30. 30. Domain Authority of Website
    31. 31. Quantity & Quality of Citations
    32. 32. Reviews
    33. 33. NAPs• Name of Business• Address (Not a P.O. Box)• Phone Number (Local)
    34. 34. Local Search-Boston Adventure: Over
    35. 35. What We Covered• What is Local Search/ Why is it Important?• What Local Search Impacts• Local Search Ranking Factors• Where to Begin?
    36. 36. Questions???
    37. 37. Learn More!• Twitter: @hall_web• Blog-• Webinars- o 10/2-- What are Businesses Supposed to do with Google+? o 11/27– Advanced Tactics in Local Search