What are Businesses Supposed to do with Google+?


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Google+ has been out for awhile now but it is still a bit confusing to many people and businesses. Now that Google places pages are Google+ Local pages and business pages are live, there is a lot businesses should be aware of on how this is affects them in the social media space AND the search space. We will talk about Google+ Local pages and the features of Google+ business pages. We will also look at examples of what some other businesses are doing with Google+ and at overall adoption of the social media site.

You can view a full recording of this webinar online here: http://www.hallme.com/webinars/what-are-businesses-supposed-to-do-with-google-231.php

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What are Businesses Supposed to do with Google+?

  1. 1. What BusinessesAre Supposed ToDo With
  2. 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web +Hall Internet Marketing Amanda O’Brien VP of Marketing @amanda_pants
  3. 3. Got Questions?• Use GoToWebinar “Ask a Question”• Twitter with @hall_web• Email amanda@hallme.com
  4. 4. What we are going to talk about? • The drama • The lingo • The landscape of your business profile • What are businesses supposed to do? • Should your business go all in on Google+?
  5. 5. The DramaJune 2011 – Google+ (The Facebook Killer) arrives for individuals November 2011 – Business Pages Search results Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
  6. 6. Why should you care?• Google products• Forced upon you• Search rankings• Back and Forth with Facebook• 400 Million users – September 2012 Photo credit: http://www.flickr.com/photos/tomsaint/2987926396/
  7. 7. Biggest Reason?•Be there first•Early Twitter•SEM ImpactPhoto credit: http://www.flickr.com/photos/59937401@N07/5857835480/
  8. 8. Photo credit: Hubspot eBook
  9. 9. Enhance your profileClaim your profileEmbracebusiness tools Circles Categorize your customers Sparks Monitor your brand
  10. 10. Create Profile• http://www.google.com/+/business/ • Share • Promote • Measure • Plays nice with Analytics Photo credit: http://pinterest.com/pin/133911788890523054/
  11. 11. Pick a category
  12. 12. Create Profile• Completely fill out your profile• Default privacy setting is public
  13. 13. Page Owners and Managers
  14. 14. Claim Your Profile• Google Places is now Google+ Local +• 11/27 – Advanced Tactics in Local Search
  15. 15. Getting a Badge for your site• https://developers.google.com/+/plugins/badge/ Photo credit: http://pinterest.com/pin/133911788890523054/
  16. 16. Circles• Categorize people • Local • By topic • Customers• Pages can’t add people to Circles until they are added ormentioned• Coupons or discounts just to select users?! Photo credit: http://pinterest.com/pin/133911788890523054/
  17. 17. Adding People to Circles Photo credit: http://pinterest.com/pin/133911788890523054/
  18. 18. Hangouts• Video chat• 10 people• Q&A, demo a product, meet the CEO• 5 Creative Ways Businesses Are Using Google+ Hangouts
  19. 19. Ripples• See your posts spread through Google+• Identify influencers
  20. 20. Sparks• Trends happening around the web• Business to do? Use to create content? Photo credit: http://pinterest.com/pin/133911788890523054/
  21. 21. Photos & Videos• Cover photo• Profile photo• Updates
  22. 22. Photos & Videos• Photos as updates • What can you say visually?
  23. 23. Status Updates• Tag profile +s• Engage• Respond to posts• Photos and videos!• How many times should you post? • How much are you putting into this space? • Daily? 3-5 times a day? Photo credit: http://www.flickr.com/photos/jogibaer2/5459043426/
  24. 24. Google+ Events• Integrates with Google Calendar• Party mode – share video and photos at the event
  25. 25. Contests Photo credit: http://www.flickr.com/photos/horiavarlan/4536149424/
  26. 26. Google+ IN Search• Public profiles in results• Sharing straight from SERPs• Search Plus Your World – over• Updates – if ‘relevant enough’
  27. 27. +1 Button - Endorse• Google+ posts• Search results• Articles• YouTube videos• Display ads
  28. 28. Add author information in search results• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 Photo credit: http://pinterest.com/pin/133911788890523054/
  29. 29. What do I post here? Facebook Twitter LinkedIn Email Newsletter Blog … It’s a different audience – what do they want? Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  30. 30. Should you go all in on Google+ Got content? Got visuals? Got nerds? Early adopters? Content readers? Sharers? Will segmenting help you (Circles)? Got the tech support? Be there, be there first and be there strong. Wild, wild west Photo credit: http://www.flickr.com/photos/valeriebb/238812343/in/photostream/
  31. 31. Need to know more? • Google+ Blog • Google+ Statistics • Google+ Cheat Sheet • HubSpot eBook: How to Use Google+ for Business
  32. 32. Learn MoreTwitter: @Hall_Web @amanda_pants• Blog – http://www.hallme.com/blog/• Webinars – http://www.hallme.com/webinars • 10/16 - Tips to Keep Your Website Content Fresh • 10/30 - Top 10 Tips You Need to Know About Using Twitter for Business • Archived webinars - http://www.hallme.com/archived-webinars1-877-425-5932 (HALL-WEB)amanda@hallme.com Check Out Our Infographic: "How to Grow Your Mobile Presence"