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Get Your Business Blogging

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Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.

Presented by Fred Greenhalgh of Hall Web Services.

Published in: Self Improvement
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Get Your Business Blogging

  1. 1. Get Your Business Blogging
  2. 2. Who We Are Fred Greenhalgh Internet Marketing/Communications Manager fred@hallme.com Hall Web Services www.hallme.com • 10+ Years in Business • Over 80 Search Marketing Clients • 98% of Customers "Very Satisfied"
  3. 3. Got Questions? • Use GoToWebinar “Chat” or “Ask a Question” • Twitter with #SEOvision tag
  4. 4. What is a Blog? (Would it be a blog by any other name?) • Reverse-chronological order • Easy to update • Personality • Focus • Archives
  5. 5. The Magic of RSS
  6. 6. How are Blogs Used? • Personal Blogs • Professional Bloggers • Business Blogs
  7. 7. How Businesses Use Blogs: • Launch New Products • PR • Demonstrate Expertise • Disseminate Information • Answer Common Questions
  8. 8. Benefits of Blogging • Establish authority in an industry • Network with others in your field • Expand Brand Awareness • Communicate with sales leads • Create personality for your business
  9. 9. Other Benefits of Blogs: • More content for your site • SEO optimized • Great source of links • Indexed quickly by Google • Google will revisit your site more frequently
  10. 10. Getting Started • Windows or Linux Hosting? • Which Software? – Wordpress – Movable Type – Typepad • Create (or choose a theme) • Integrate Plugins – SEO plugins – Multimedia Sharing – Social Media Sharing Technical Considerations
  11. 11. Start Blogging! • Title – Should be quick and catchy • Content – Concise, clear, lots of formatting • Media – Photos help spruce up text • Categories/Tags – Aid in organization • Publish – Just do it! Essential Aspects to a Post:
  12. 12. What to Write About? • Appeal to a Need – “Ten Secrets to Saving Money with Accounting Software” • Debunk – “5 Myths of Online Recruiting Debunked” • Resource – “100 Best Sites for Researching Accounting Software” • Respond to News – “What Washington's New Family Leave Act Means to You” • React to Another Blog Post
  13. 13. Writer's Block? • Shed Mental Barriers • Take a Walk • Don't Take it Too Seriously • Just Start Writing • Write During an Assigned Time • Browse the Web a Bit Sometimes it'll be tough, but you just need to write!
  14. 14. • Keep up to date • Keep on-subject • Provide value • Show personality DO! Photo: http://www.flickr.com/photos/seandreilinger/439462046/
  15. 15. • TMI • Lambast the Competition • Get (too) Political • Forget to Update • Advertise Events that Already Happened DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/
  16. 16. Keeping Up With the Blogosphere
  17. 17. Measuring Success • Increased Traffic • Comments left on Blog • RSS Subscribers • Inbound links • More conversation about your brand/company through the blogosphere Know What You Want, So You Can Know When You Get It
  18. 18. Are you Ready to Blog? • Ready for the commitment? • Ready to say something great? • Ready to lose control?
  19. 19. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ • Say something worth reading • Keep at it • Be honest • Listen!
  20. 20. www.hallme.com Learn More! • SEO Vision Blog - http://www.hallme.com/blog • Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars • Email Me: fred@hallme.com • Follow us! http://twitter.com/hall_web

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