Creating and Optimizing a Facebook Fan Page for Your Business


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Facebook is becoming a force on the internet. Most of your clients and potential clients are using Facebook. Should you consider using a Facebook Company Page to reach your target audience? In this webinar we will discuss if your business should consider creating a Facebook Fan Page and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, the difference between a Fan Page and a Facebook Group and show you some examples of what other businesses are doing and if they are getting any value from this popular social network.

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Creating and Optimizing a Facebook Fan Page for Your Business

  1. 1. Creating and Optimizing a Facebook Fan Page for Your Business Photo credit: /
  2. 2. Who We Are Amanda O’Brien VP of Marketing [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Online Suite of Tools </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Why do we care so much about Facebook? ‏ <ul><li>World’s largest social networking site </li></ul><ul><li>More than 400 million active users </li></ul><ul><li>50% of active users log on once a day </li></ul><ul><li>Average user is connected to 60 pages, groups and events </li></ul><ul><li>Traffic competing with Google </li></ul><ul><li>Being used as a search engine </li></ul><ul><li>Results in Real Time Search </li></ul><ul><li>More likely to buy from business you are a ‘fan’ of </li></ul>Photo credit:
  5. 5. What is a Facebook Fan/Like Page? <ul><li>Public profile for businesses and products </li></ul><ul><li>Share news, events, video, photos </li></ul><ul><li>Easy to interact with </li></ul><ul><li>Passive action </li></ul><ul><li>Build loyalty </li></ul>
  6. 6. You mean like a Group? <ul><li>Groups are old versions of Fan Pages </li></ul><ul><li>Less interactive </li></ul><ul><li>Groups are not searchable </li></ul><ul><li>Able to feed in outside content </li></ul><ul><li>Groups can be more selective </li></ul><ul><li>Fan pages have Insights </li></ul><ul><li>More control in Groups </li></ul>Photo credit: Want to know more? Facebook Group Page or Fan Page: What is Best for My Business?
  7. 7. Should my company have a Fan Page? <ul><li>Don’t have to be tech savvy </li></ul><ul><li>Easy to update </li></ul><ul><li>Establish authority in an industry </li></ul><ul><li>Network with others in your field </li></ul><ul><li>Expand Brand Awareness </li></ul><ul><li>Communicate with sales leads </li></ul><ul><li>Create personality for your business </li></ul>Photo credit:
  8. 8. Where do I start? <ul><li>Have a clear objective </li></ul><ul><ul><li>More email subscribers? </li></ul></ul><ul><ul><li>Improve customer service? </li></ul></ul><ul><ul><li>Drive traffic to website or blog? </li></ul></ul><ul><ul><li>Because everyone else is? </li></ul></ul>
  9. 9. Where do I start? <ul><li> </li></ul><ul><li>Fill out basic info </li></ul><ul><li>Design should reflect your objective </li></ul><ul><li>Profile image/logo </li></ul><ul><li>Photos </li></ul><ul><li>Create user friendly URL </li></ul><ul><ul><li> </li></ul></ul>
  10. 10. <ul><li>FBML – basic html knowledge </li></ul><ul><li>Set as landing page for non fans </li></ul>Create a Welcome Tab
  11. 11. Types of content I can add Photo credit: <ul><li>Bring value </li></ul><ul><li>Establish yourself as a resource </li></ul><ul><li>Links to your own website </li></ul><ul><li>Links for more information </li></ul><ul><li>News updates </li></ul><ul><li>Photos </li></ul><ul><li>Utilize Facebook Insights </li></ul>
  12. 12. Automating Notes <ul><li>Edit Page </li></ul><ul><li>Edit Notes </li></ul><ul><li>Edit Import Setting </li></ul><ul><li>Add blog feed! </li></ul>Save time by automating content
  13. 13. Getting More Fans <ul><li>Promote with other marketing </li></ul><ul><li>Add to email newsletter </li></ul><ul><li>Email signature </li></ul><ul><li>Promote with a 'like' box </li></ul><ul><li>Create valuable content </li></ul><ul><li>Facebook advertising </li></ul><ul><li>Suggest to friends </li></ul><ul><li>Display at your business </li></ul><ul><li>Run a contest </li></ul>
  14. 14. <ul><li>Become fans of other pages and use the @ Tag to pull them in </li></ul><ul><li>Create Boxes to customize your page </li></ul>Advanced Features
  15. 15. This only works for B2C right? <ul><li>More B2B's are using internet for research </li></ul><ul><li>Small close community better </li></ul><ul><li>Easy way to update information </li></ul><ul><li>Passive way to stay top of mind </li></ul><ul><li>Relationship marketing </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Use Facebook Insights & Analytics to see results (if any).... </li></ul>Photo credit:
  16. 16. Facebook Insights & Analytics
  17. 17. Learn More! <ul><li>Vision Blog - http:// </li></ul><ul><li>Mari Smith - http:// / </li></ul><ul><li>Social Media Examiner - </li></ul><ul><li>Webinars – Every Tuesday at 2PM EST http:// </li></ul><ul><ul><li>An Introduction to Drupal </li></ul></ul><ul><li>Email Me: amanda </li></ul><ul><li>Follow us! http:// </li></ul><ul><li>'Like' Us - </li></ul>