#E4p Eye for Pharma growth market - Haider Alleg

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How digital can shape the structure of global pharma trying to position and boost emergent markets? How to keep consistency and max value generation for global brands?

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#E4p Eye for Pharma growth market - Haider Alleg

  1. 1. Higher value and better agility. A global challenge, a local reality. ! ! ! ! Haider Alleg Global eMarketing Manager !
  2. 2. About Gedeon Richter A Pan-European specialty pharmaceutical company A 112 year old company present in more than thirty countries ! ! !2 Development of generic drugs and chemical processes as well as biotechnology An expanding product portfolio ! Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  3. 3. Generating value Local brand strategy For the patients, HCPs, payers… Value For global and local teams, long-term company vision… Global brand strategy #BeyondThePill !3 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg #ROI
  4. 4. Generating value for the users The effort should be reversed. Content and services 20% ! Technology should bring agility to the company. Technology (website, CLM, CRM…) !4 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg 80%
  5. 5. Generating value for the users It should be: ! ! ! • user centric • easy to adapt content ! • easy to scale ! • tailored services This is possible if we share the same vision and technology. !5 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg 80% Content and services Technology (Website, CLM, CRM) 20%
  6. 6. Think global, act local ! Decentralised Clustered Centralised at the HQ !6 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  7. 7. One platform, different local use Do you know this car? !7 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  8. 8. The VAG platform One production line, several models !8 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  9. 9. Thank You! !9 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

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