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Do You Wish to Discover Facebook Marketing?

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Your kids, cousins or siblings are probably already on Facebook. Chances are your parents or even yo...

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Do You Wish to Discover Facebook Marketing?

  1. 1. Do You Wish to Discover Facebook Marketing? Your kids, cousins or siblings are probably already on Facebook. Chances are your parents or even your grandparents are on Facebook as well. You need to determine if your customer base uses Facebook. If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign. Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage. Consider Facebook a type of content-sharing venue. It is not just a place for chatting, but a great place to share content too. Treat it as a marketing medium. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will discover that Facebook has the ability to draw lots of traffic. If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return. Custom Audiences can help you gather together all of your followers' email addresses and send specific advertisements just to them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales. Post regularly on your Facebook page. Don't just create your business page, make several posts the first https://www.youtube.com/c/Socialcentiv day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule. You must know when it's okay to post on another person's Facebook page about your business. This can really help you to gain exposure. But, be sure it is positive attention. Post on other pages if you have relevant or interesting information to add. Do not ever do spam posts. Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising. Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns. Come up with your own voice. It may be tempting to approach your Facebook marketing just like
  2. 2. you see others have done before you. Yes, learn from their tactics, but don't steal their personality. It's important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it's a personality that just doesn't fit your brand. Hide some of your page's content from those who haven't Liked the page yet. If any of your content is hidden, people will follow you in order to view it. Don't put too much of your page behind barriers, though, or it'll get hard to draw anybody to it through SEO and other marketing methods. Try your best to respond to each and every comment that you get. This means comments left on your page and those in your inbox. It will be a lot of work, but users will appreciate the personal touch that this adds. Scheduling tools are great if you are unable to sit online to post regular Facebook updates. This will allow you to write your posts at one time and schedule them to go up at a later date. Try out a variety of tools until you get the one that works for you. Get on other pages on Facebook as well. The point is to make it known that you exist. For example, like other people's statuses, pictures, and, from time to time, comment on them as well. Make it clear that you have more than a self interested use for Facebook, or at least create the illusion that you do. Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and http://www.amazon.com/Facebook-Marketing-An-Hour-Day/dp/1118147839 a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use. Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this. Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don't believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date. If there is more than one person posting on behalf of your brand, they should all follow the same strategy. Consistency is king. If needed, you can prepare updates in advance. People absolutely love pictures, so use them! Whether it be a fun infographic on how your product
  3. 3. can save them time and/or money, or shots of your customers using the products themselves, a picture says a thousand words. Use the photos to create interactive posts, such as "can you guess what this is?" You should be feeling a lot more confident now about your ability to use Facebook for marketing purposes. After reading this article, you now know that Facebook isn't a big, scary monster -- in fact, it's easy to use! Choose at least one thing to do every day so you can jump-start your marketing campaign.

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