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Show‘N Tell
Recent work and case studies
Custom
Website
Design
A&A Search
A & A Search was looking to
combine all of their divisions (IT,
IT Financial and ClinLab Scientific)
into one e...
A&A Search
Large drop down nav allows
easy access to any of the services
pages.
A&A Search
An accordion menu displays details
on frequently available jobs.
StaffMasters wanted to strongly
brand themselves as a high-end,
quality staffing firm, who are
experts at high-volume indu...
Full home page
* We know this is a little hard to see
in a slideshare. Check out the live
site to see this website in acti...
• Subpage banners effectively
introduce services.
• Relevant news is fed in from
	 the blog.
• Contact form integrated int...
BOS Staffing wanted a clean,
professional site to help their firm
expand into new markets.
• Home page features a simple
E...
BOS Staffing
This is the full home page featuring
news, jobs and quick links.
This site includes the Haley
Marketing Job B...
@Work Personnel wanted a bold
design for their new site.
• Parallax scrolling effectively
introduces all divisions.
• Simp...
The NEW
Starter
Sites
In 2013, Haley Marketing
completely re-engineered our
Starter Site process.
The result:
• Great new designs.
• Mobile-opti...
Starter #2
This is the base design.
The NEW
Starter Sites
And here is a finished example.
The NEW
Starter Sites
Starter #9
This is the base design (partial
home page shown).
The NEW
Starter Sites
And a finished example.
The NEW
Starter Sites
Starter #5
This is the base design (partial
home page shown).
The NEW
Starter Sites
A finished example.
The NEW
Starter Sites
Starter #13
This is the base design (partial
home page shown).
The NEW
Starter Sites
A finished example.
Want to see all the Starter Designs?
Contact Haley Marketing at
1.888.696.2900.
The NEW
Starter Sites
We’re
Going
MOBILE
Mobile design has become a BIG
trend in 2014.
• 15% of all staffing web traffic.
• 30% of job seekers.
We’re Going
MOBILE
We’re Going
MOBILE
All our new Starter Sites feature
unique mobile designs.
And all our websites are
responsive (so they l...
Mobile
Job Board
Our Job Board software has
been updated.
• New look
• Mobile optimized
• Proximity searching
• Full SEO for each job
• Two...
Mobile Job
Board
Google Analytics for a client that
launched our mobile-optimized
job board in Jan. 2014.
More ATS integrations are
available!
• ABD (Ultrastaff)
• Akken Cloud
• AST
• Avionte
• Bond eEmpACT
• Bullhorn
• COATS
• ...
Blogging &
Social Media
Blogging’s not new. But the results
continue to grow.
Blogging remains the #1 way to
improve SEO and drive
web traffic!
Bl...
Call-to-Action
Banners
Adding graphic calls-to-action to
blog posts yields more response.
Here are a few examples of
blogging results.
Look at both the increase in traffic
from search engines and increase
in tota...
Blogging
Increases Traffic
Even after four years – blogging
continues to drive more and more
site visits.
Another example of consistent
gains over time.
Blogging
Increases Traffic
While we often see seasonal traffic
declines in the 4th quarter, the
overall direction continues up even
after three years...
Adding visuals to blog posts is
ideal for social sharing.
Unique variations of graphics
are created for Facebook, Twitter,...
Can you guess when we started
social sharing?
(Hint: January 2014)
Social Sharing
Social referrals to this firm’s
website have exploded.
 
Comparing November 2013 (first
month) to April 2014.
 
Social Sha...
Another example for an IT
staffing firm.
Social Sharing
Once again, can you guess when
we started social sharing?
(Hint: April!)
Social Sharing -
IT Staffing
More great results.
 
Comparing November 2013 (first
month) to April 2014 (current).
 
Social Sharing -
IT Staffing
Another example of sharing blog
posts on Facebook, LinkedIn
and Twitter.
For this firm, some had graphics,
some did not.
S...
Social Sharing
Look at the impact on Facebook
likes from 2013 to 2014!
Blogs are great for SEO and
social media.
But they should also be shared
directly with people you know.
Repurpose blog con...
Or convert blog content to rich
media like an eBook.
Blogs to eBooks
Content
Marketing
(HaleyMail)
We completely revamped
HaleyMail in 2013.
• Redesigned our client and
candidate newsletters.
• More than doubled the
	 mon...
Here’s an example of a fully
branded version of a HaleyMail
email.
(The left side is a close-up)
Content
Marketing
(HaleyM...
Other Cool
Projects
Skill marketing works.
This tool lets you use your website
to market talent with a social
media type of look.
Talent Showc...
Today, everything old is
new again.
Direct mail is the express lane to
your prospects.
A well-designed campaign will
drama...
More than 70% of email is read
on a mobile device.
So we’re designing email to be
more mobile friendly.
• Shorter copy
• B...
ABOUT HALEY MARKETING GROUP
At Haley Marketing, we are staffing industry specialists. We offer a range of services to sati...
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Staffing Industry Marketing Show 'n Tell

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Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.

Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/

Published in: Marketing, Business, Technology
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Staffing Industry Marketing Show 'n Tell

  1. 1. Show‘N Tell Recent work and case studies
  2. 2. Custom Website Design
  3. 3. A&A Search A & A Search was looking to combine all of their divisions (IT, IT Financial and ClinLab Scientific) into one easy-to-navigate site. • Three main boxes use a rollover to provide an overview of each division. • Blog feed autopopulates as new posts are added.
  4. 4. A&A Search Large drop down nav allows easy access to any of the services pages.
  5. 5. A&A Search An accordion menu displays details on frequently available jobs.
  6. 6. StaffMasters wanted to strongly brand themselves as a high-end, quality staffing firm, who are experts at high-volume industrial staffing. • Tall home page design provides an introduction to all their services. • Hot jobs are dynamically fed into the home page. • Multiple navigation options make it easy for employers and job seekers to find information. • Contact form is integrated into home page for easy response. StaffMasters
  7. 7. Full home page * We know this is a little hard to see in a slideshare. Check out the live site to see this website in action: www.staffmasters.com StaffMasters
  8. 8. • Subpage banners effectively introduce services. • Relevant news is fed in from the blog. • Contact form integrated into every page. • Testimonials update as new ones are received. • Paralax effect adds a fun element to the design. StaffMasters
  9. 9. BOS Staffing wanted a clean, professional site to help their firm expand into new markets. • Home page features a simple Employers / Job Seeker focus. • Responsive design ensures site looks great on all devices. BOS Staffing
  10. 10. BOS Staffing This is the full home page featuring news, jobs and quick links. This site includes the Haley Marketing Job Board with TempWorks integration: • SEO-optimized job posts • Mobile search • Candidates apply right in the TempWorks ATS
  11. 11. @Work Personnel wanted a bold design for their new site. • Parallax scrolling effectively introduces all divisions. • Simple copy with clear calls-to-action. @Work Personnel
  12. 12. The NEW Starter Sites
  13. 13. In 2013, Haley Marketing completely re-engineered our Starter Site process. The result: • Great new designs. • Mobile-optimized sites. • Faster builds. • More features for 30% less cost than before. The NEW Starter Sites
  14. 14. Starter #2 This is the base design. The NEW Starter Sites
  15. 15. And here is a finished example. The NEW Starter Sites
  16. 16. Starter #9 This is the base design (partial home page shown). The NEW Starter Sites
  17. 17. And a finished example. The NEW Starter Sites
  18. 18. Starter #5 This is the base design (partial home page shown). The NEW Starter Sites
  19. 19. A finished example. The NEW Starter Sites
  20. 20. Starter #13 This is the base design (partial home page shown). The NEW Starter Sites
  21. 21. A finished example. Want to see all the Starter Designs? Contact Haley Marketing at 1.888.696.2900. The NEW Starter Sites
  22. 22. We’re Going MOBILE
  23. 23. Mobile design has become a BIG trend in 2014. • 15% of all staffing web traffic. • 30% of job seekers. We’re Going MOBILE
  24. 24. We’re Going MOBILE All our new Starter Sites feature unique mobile designs. And all our websites are responsive (so they look great on any device).
  25. 25. Mobile Job Board
  26. 26. Our Job Board software has been updated. • New look • Mobile optimized • Proximity searching • Full SEO for each job • Two standard applications • Dozens of new display options and customization settings Mobile Job Board
  27. 27. Mobile Job Board Google Analytics for a client that launched our mobile-optimized job board in Jan. 2014.
  28. 28. More ATS integrations are available! • ABD (Ultrastaff) • Akken Cloud • AST • Avionte • Bond eEmpACT • Bullhorn • COATS • Sendouts • Talent Rover • Tempworks • TKO • WinSearch Job Board Integrations
  29. 29. Blogging & Social Media
  30. 30. Blogging’s not new. But the results continue to grow. Blogging remains the #1 way to improve SEO and drive web traffic! Blogging
  31. 31. Call-to-Action Banners Adding graphic calls-to-action to blog posts yields more response.
  32. 32. Here are a few examples of blogging results. Look at both the increase in traffic from search engines and increase in total traffic. Blogging Increases Traffic
  33. 33. Blogging Increases Traffic Even after four years – blogging continues to drive more and more site visits.
  34. 34. Another example of consistent gains over time. Blogging Increases Traffic
  35. 35. While we often see seasonal traffic declines in the 4th quarter, the overall direction continues up even after three years of blogging. Blogging Increases Traffic
  36. 36. Adding visuals to blog posts is ideal for social sharing. Unique variations of graphics are created for Facebook, Twitter, LinkedIn and Google+. Social Sharing
  37. 37. Can you guess when we started social sharing? (Hint: January 2014) Social Sharing
  38. 38. Social referrals to this firm’s website have exploded.   Comparing November 2013 (first month) to April 2014.   Social Sharing
  39. 39. Another example for an IT staffing firm. Social Sharing
  40. 40. Once again, can you guess when we started social sharing? (Hint: April!) Social Sharing - IT Staffing
  41. 41. More great results.   Comparing November 2013 (first month) to April 2014 (current).   Social Sharing - IT Staffing
  42. 42. Another example of sharing blog posts on Facebook, LinkedIn and Twitter. For this firm, some had graphics, some did not. Social Sharing
  43. 43. Social Sharing Look at the impact on Facebook likes from 2013 to 2014!
  44. 44. Blogs are great for SEO and social media. But they should also be shared directly with people you know. Repurpose blog content into a monthly email publication. Blogs to Newsletters
  45. 45. Or convert blog content to rich media like an eBook. Blogs to eBooks
  46. 46. Content Marketing (HaleyMail)
  47. 47. We completely revamped HaleyMail in 2013. • Redesigned our client and candidate newsletters. • More than doubled the monthly content. • And in 2014, we added bolder visuals, more rich media content, and graphics for social sharing. Content Marketing (HaleyMail)
  48. 48. Here’s an example of a fully branded version of a HaleyMail email. (The left side is a close-up) Content Marketing (HaleyMail)
  49. 49. Other Cool Projects
  50. 50. Skill marketing works. This tool lets you use your website to market talent with a social media type of look. Talent Showcase
  51. 51. Today, everything old is new again. Direct mail is the express lane to your prospects. A well-designed campaign will dramatically increase your closing rates! Direct Marketing
  52. 52. More than 70% of email is read on a mobile device. So we’re designing email to be more mobile friendly. • Shorter copy • Bigger fonts • Larger calls-to-action Mobile-friendly email
  53. 53. ABOUT HALEY MARKETING GROUP At Haley Marketing, we are staffing industry specialists. We offer a range of services to satisfy the marketing needs and fit the budgets of all kinds of staffing firms. Our services include: • Website Design • Website Content • Social Media Marketing • Blogging & Content Marketing • SEO & PPC Management • Newsletters & Email Marketing • Integrated Staffing Campaigns • Direct Mail • Marketing Strategy • Creative Services Solutions to the staffing industry’s challenges. Prices YOU can afford. For more information, call us today. 1-888-696-2900 www.haleymarketing.com

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