Types of innovation in
the business world
Hajrë Hyseni
May 2013
1
• Evolution of innovation process
• Types of innovations
• Factors in innovation success
• Common reasons for product fail...
Tech-push innovation
Market-pull innovation
3
The ‘coupling’ model of
innovation (third generation)
Ahmed and Shepherd (2010)
4
Factors in innovation
success
5
Innovation Process
Ahmed and Shepherd (2010)
6
E-integrated innovation
process
7
Open-innovation model
8
Examples
9
Lego is an open innovation pioneer, one of the first companies to develop practices and platforms to
engage external contr...
GE has delved into the open innovation arena, recently launching its Ecomagination
Challenge that solicits ideas for new b...
12
For several years now the company has been
developing an open innovation culture. Philips
hasn't just launched a platform ...
Having dropped the ad agency for one of its popular food brands Unilever
decided to hold a crowdsourcing competition to fin...
The Stage-Gate activities
model
Ahmed and Shepherd (2010)
15
Comparing service and
product innovation models
16
Common reasons for new
product failure
Ahmed and Shepherd (2010)
17
Organisational competence
of a solutions provider
Ahmed and Shepherd (2010)
18
QQuestion to you
1. Pick two innovations of your choice
2. Explain your reasons for it
3. Describe the success or failure ...
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The Business of Innovation

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Learn some of the most popular types of the business innovation followed by examples and success stories from the industry.

Published in: Education, Business, Technology
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The Business of Innovation

  1. 1. Types of innovation in the business world Hajrë Hyseni May 2013 1
  2. 2. • Evolution of innovation process • Types of innovations • Factors in innovation success • Common reasons for product failures • Value proposition and open-innovation model 2
  3. 3. Tech-push innovation Market-pull innovation 3
  4. 4. The ‘coupling’ model of innovation (third generation) Ahmed and Shepherd (2010) 4
  5. 5. Factors in innovation success 5
  6. 6. Innovation Process Ahmed and Shepherd (2010) 6
  7. 7. E-integrated innovation process 7
  8. 8. Open-innovation model 8
  9. 9. Examples 9
  10. 10. Lego is an open innovation pioneer, one of the first companies to develop practices and platforms to engage external contributors to innovation processes. Being open to the ideas of others has helped... 10
  11. 11. GE has delved into the open innovation arena, recently launching its Ecomagination Challenge that solicits ideas for new business ventures relating to how to build the next-generation power grid 11
  12. 12. 12
  13. 13. For several years now the company has been developing an open innovation culture. Philips hasn't just launched a platform to generate a plethora of ideas; it has been working earnestly and steadfastly to prepare the organisation to embrace external innovators. 13
  14. 14. Having dropped the ad agency for one of its popular food brands Unilever decided to hold a crowdsourcing competition to find advertising ideas for Peperami, a meat snack 14
  15. 15. The Stage-Gate activities model Ahmed and Shepherd (2010) 15
  16. 16. Comparing service and product innovation models 16
  17. 17. Common reasons for new product failure Ahmed and Shepherd (2010) 17
  18. 18. Organisational competence of a solutions provider Ahmed and Shepherd (2010) 18
  19. 19. QQuestion to you 1. Pick two innovations of your choice 2. Explain your reasons for it 3. Describe the success or failure of those innovations 19

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