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Mobile Commerce

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In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.

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Mobile Commerce

  1. 1. Mobile CommerceHajrë HyseniApril  2012  
  2. 2. Today
  3. 3. Any interaction in which a financial transaction is enabled or executed with a mobile phone Krum (2010)
  4. 4. Opportunities
  5. 5. Opportunities
  6. 6. Opportunities
  7. 7. Mobile Trends
  8. 8. Ways to shop?
  9. 9. Key Features in m-shoppingRecommendations, Twitter share, Link to Facebook, Similar products eDigital Research (2012)
  10. 10. M-Challenges Expected growth from" £770m to £77b by 2015 79% of retailers still don’t have" mobile optimised sites
  11. 11. M-Components
  12. 12. Mobile payments Krum 2010
  13. 13. Mobile payments
  14. 14. Mobile business carrier
  15. 15. What to take away
  16. 16. Presentation tips
  17. 17. Any questions?Contact h.hyseni3@herts.ac.uk

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