Going Digital

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The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.

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Going Digital

  1. 1. Going Digital @ BCS Herts Hajrë Hyseni Senior Lecturer and Programme Tutor for MSc SBIS University of Hertfordshire, OrangeClouds Jan 2012 1 1
  2. 2. “eBiz apps, socialmedia & Stories” 2 2
  3. 3. eBiz Opportunity with Shopify Social Presence Mobile What are the big ideas? 3 3
  4. 4. Fast eBiz4 Opportunities 4
  5. 5. 5 5
  6. 6. Cost? Domain : £5-£7 Google Adwords : £5-£10 Paypal account : £1 per sold item Total: £40 - Real Store 6 6
  7. 7. 7 7
  8. 8. Things to consider.. 8 8
  9. 9. brochure pages Offers Where do visitors land?homepage Blog Landing pages product page 9 9
  10. 10. What happens next?92% 10 10
  11. 11. 11 So cia lP re se nce11
  12. 12. Social Media is big Facebook YouTube Wikipedia Twitter Linkedin & a lot more.... TabletsMobile is big 12 12
  13. 13. Your customers aren’tjust connected, they’reengaged John & Tim (O’Reilly) 13 13
  14. 14. Past 14 14
  15. 15. Present? 15 15
  16. 16. 16 16
  17. 17. Remarkable Sharing content Online Reputation 17 17
  18. 18. Next....• Centre of the conversation• Brand monitoring (social media)• Simplify or reconstruct the brand message (mobile, web, tv)• Allow your customers to help you with your brand• Understand whether you customer understand your brand 18 18
  19. 19. Online Popularity? 19 19
  20. 20. GoDaddy vs God? 20 20
  21. 21. 21 21
  22. 22. Simple truths? Digital is going mobile Web will be replaced by apps Social cannot be put back in the box Personalisation Engagement is better than interruption 22 22
  23. 23. 28%M-Banking 50% M-Search 23 23
  24. 24. Popular Apps 24 24
  25. 25. The next big things? 25 25
  26. 26. 26 26
  27. 27. 27 27
  28. 28. Mobile wallets Google Android Paypal Visa Apple iOS The Olympics = Showcase for Mobile Payment solutions 28 28
  29. 29. ????F-Co mmerc e 29
  30. 30. Thank you!Twitter: @hajra 30 30

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