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Camp Digital Malmö

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Presentation about how to strategically w

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Camp Digital Malmö

  1. 1. Don’t do an apphow mobile should transform your business Hampus Jakobsson,@hajak
  2. 2. Let me tellyou a story
  3. 3. An app isnot an ad
  4. 4. Why mobile?
  5. 5. “everyware”implant glasses watch phone laptop tablet tv billboard identity shared
  6. 6. billboard + mobile
  7. 7. watch
  8. 8. glasses
  9. 9. “implants”
  10. 10. context immediate identity mobile qualities forced focus
  11. 11. context
  12. 12. immediate
  13. 13. identity
  14. 14. forced focus
  15. 15. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away - Antoine de Saint-Exupery
  16. 16. The Pareto principle
  17. 17. example
  18. 18. example
  19. 19. “everyware”implant glasses watch phone laptop tablet tv billboard identity shared
  20. 20. mobile shouldtransform yourbusiness, not be bolted on
  21. 21. Thanks!hampus.jakobsson@gmail.com @hajak

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