Walking on Clouds: managing your digital footprints
Worried?
 
I’ve never been to me : Social media and your identity…
U got the look
A boy named Sue:  Virtual /Digital Identities <ul><li>Social media and your identity </li></ul><ul><ul><li>Discrete vs Con...
Virtual identity evolving….
 
 
 
 
Look at me I’m Sandra Dee -  Calculating your digital footprint
Monitor your reputation - Egosearching <ul><li>Egosurfing (also called vanity searching, egosearching, ego googling , auto...
Privacy
Facebook & Privacy
I am Woman -  Revealing yourself rofil says about <ul><li>What do you say about yourself? </li></ul><ul><li>What do your c...
Be mindful <ul><li>Online identity or impression management </li></ul><ul><li>Different types of personal, corporate and v...
The nature of personal information is changing <ul><li>Internet users are becoming more aware of their digital footprint; ...
Last word <ul><li>People choose to make risks based on what they assume the architectural affordances and norms of a space...
Why participate  … people have  social reasons  to participate on social network sites, and these  social motivations  exp...
Endnotes <ul><li>boyd, d 2006,  Facebook's 'Privacy Trainwreck': Exposure, Invasion, and Drama , viewed 30 June 2008,  htt...
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Virtual identity

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  • A Swiss insurance worker lost her job after surfing popular social network site Facebook while off sick, her employer said. (SBS 2009) &amp;quot;Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Tweet that got someone fired http://www.new.facebook.com/ext/share.php?sid=79212578227&amp;h=it8Wu&amp;u=AV08o Domino Pizza http://www.new.facebook.com/ext/share.php?sid=73380049625&amp;h=cuLLF&amp;u=iu833&amp;ref=nf The Age 28 April two badly behaved employees of Dominos doing disgusting things to food on utube – fired damaged reputation of Pizza chain Sick because she couldn’t sit in front of PC – employer lost trust Stephanie Rice debacle – all swimmers private facebook pages Cut &amp; Paste – profiles &amp; identities stolen for online dating purposes to look more interesting http://online.wsj.com/article/SB120303234117369959.html?mod=djemITP AFL footballers
  • http://www.new.facebook.com/ext/share.php?sid=73380049625&amp;h=cuLLF&amp;u=iu833&amp;ref=nf Twitter retention rate: More than 60% of Twitter users have stopped using the micro-blogging service a month after joining, according to Nielsen Online research released on Tuesday. &amp;quot;A retention rate of 40% will limit a site&apos;s growth to about a 10% reach figure,&apos;&apos; he said in a reference to the number of potential users. Mr Martin said that when Facebook and MySpace were emerging networks like Twitter, their retention rates were twice as high and they now have retention rates of nearly 70%. He said that Twitter&apos;s current 40% retention rate was better than the 30% it enjoyed pre-Oprah.
  • What is identity? Or your online persona… Who sang the song originally released in 1976 and re-released as a hit in 1982 - Charlene
  • Which Scottish singer sang U got the look with prince in 1987? Sheen Easton But I thought I would list a few of the social networks that I belong to and talk very briefly about how I use them… Some of the social networks I belong to Personal Live Journal Blogs Tools Ning Live Journal Ravelry Facebook Twitter Instagram Flickr Runkeeper
  • Where did Johnny cash record A boy name sue in 1969? San Quentin State Prison
  • http://blogs.sun.com/identity/entry/identity_map1 http://bigeyedeer.wordpress.com/2007/03/27/a-cartoon-about-identity-theft/
  • Mention Rhizome Project - Rhizome is a research and development project exploring the key social and technical elements that impact on the construction of online identities. Show slide show
  • How strongly do you identity with generational research and the constructs of who the marketing gurus like Mark McCrindle say you are? McCrindle http://www.learningtolearn.sa.edu.au/Colleagues/files/links/Generations_defined_sociol.pdf What other ways to people construct their identity – work, family, star sign, learning style, Myer-Briggs?
  • Look at me I’m sandra dee is from which stage musical and film starring Oliva Newton-John Digital footprint – active and passive (active personal info we give out) and passive (collected by third parties without our active participation); digital shadow http://dsc.discovery.com/convergence/koppel/interactive/interactive.html Of that portion of the digital universe created by individuals, less than half can be accounted for by user activities — pictures taken, phone calls made, emails sent — while the rest constitutes a digital “shadow” — surveillance photos, Web search histories, financial transaction journals, mailing lists, and so on. John F. Gantz, Project Director Christopher Chute Alex Manfrediz Stephen Minton David Reinsel Wolfgang Schlichting Anna Toncheva An IDC White Paper - sponsored by EMC An Updated Forecast of Worldwide Information Growth Through 2011 March 2008
  • Neilsons Online Global Online Media Landscape http://nielsen-online.com/emc/0904_report/nielsen-online-global-lanscapefinal1.pdf April 2009 Neilson 35-49yrs largest audience for social media… Social media now eclipsed email in global reach 68.4% vs 64.8% 55% home only use in Australia/ 80% in Brazil Facebook gaining momentum Twitter buzz more than facebook Mums more likely to visit social networking sites (25-35yrs) Facebook growth fastest in 40-50 year olds Andy Beal wrote Radically Transparent: Monitoring and Managing Reputations Online says: you should monitor your reputation as often as your email… Set up google alerts
  • Risk taking
  • Look at http://www.checkfacebook.com/ show global stats and local stats of use…
  • Which Australian singer/song writer became an international star with this song? Helen Reddy
  • It is important to consider what you put “out there”! We often subconsciously construct our virtual persona when we operate in social networks like flickr, facebook, bebo, Linked in or myspace. And we would like other people to think that we are popular, and have thrilling and exciting lives but using social networking with professional networking intent requires us to be a bit more deliberate when constructing our virtual identities it about being mindful… or alert but not alarmed…
  • Don’t tag photos or detag Only friend people you know Be selective in apps you add! Profiles – limit Multiple profiles? http://www.aladdin.com/pdf/airc/AIRC-Annual-Threat-Report2008.pdf - threat report on misuse of social networks http://www.readwriteweb.com/archives/fake_social_network_profiles_a.php - fake social profiles http://www.readwriteweb.com/archives/fake_web_identity_poll_results.php - faking identity http://www.readwriteweb.com/archives/nobody_knows_youre_a_dog.php - identity verification
  • Virtual identity

    1. 1. Walking on Clouds: managing your digital footprints
    2. 2. Worried?
    3. 4. I’ve never been to me : Social media and your identity…
    4. 5. U got the look
    5. 6. A boy named Sue: Virtual /Digital Identities <ul><li>Social media and your identity </li></ul><ul><ul><li>Discrete vs Continuous identities? (Multifaceted digital identities) </li></ul></ul><ul><ul><li>Local vs Global? </li></ul></ul><ul><ul><li>Is there a difference between virtual and real identity? </li></ul></ul><ul><li>Generational differences? Baby Boomer, Gen X, Gen Y, Gen C </li></ul><ul><li>Strategies for managing digital identities </li></ul>
    6. 7. Virtual identity evolving….
    7. 12. Look at me I’m Sandra Dee - Calculating your digital footprint
    8. 13. Monitor your reputation - Egosearching <ul><li>Egosurfing (also called vanity searching, egosearching, ego googling , autogoogling, self-googling, or simply Googling yourself) is the practice of searching for one's own given name , surname , full name, pseudonym, or screen name on a popular search engine , to see what results appear (Wikipedia 2009) </li></ul><ul><li>Digital Footprints: Online Identity Management and Search in the Age of Transparency </li></ul><ul><li>Andy Beal tips for managing your reputation </li></ul>
    9. 14. Privacy
    10. 15. Facebook & Privacy
    11. 16. I am Woman - Revealing yourself rofil says about <ul><li>What do you say about yourself? </li></ul><ul><li>What do your connections say about you? </li></ul><ul><li>What applications you add? </li></ul><ul><li>Forming connections – combining contexts </li></ul>
    12. 17. Be mindful <ul><li>Online identity or impression management </li></ul><ul><li>Different types of personal, corporate and virtual identities </li></ul><ul><li>Creating a personal brand </li></ul><ul><li>What image of yourself are you presenting? </li></ul><ul><li>Indeed, today’s social networking and dating sites are “like impression management on steroids ” said Joseph B. Walther </li></ul><ul><li>( 2008, New York Times ) </li></ul>
    13. 18. The nature of personal information is changing <ul><li>Internet users are becoming more aware of their digital footprint; 47% </li></ul><ul><li>Few monitor their online presence with great regularity. </li></ul><ul><li>Most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information. </li></ul><ul><li>Internet users have reason to be uncertain about the availability of personal data; 60% of those who search for their names actually find information about themselves online, but 38% say their searches come up short </li></ul><ul><li>One in ten internet users have a job that requires them to self-promote or market their name online </li></ul><ul><li>Among adults who create social networking profiles, transparency is the norm </li></ul><ul><li>More than half of all adult internet users have used a search engine to follow others’ footprints ( Madden, Fox, Smith and Vitak 2007). </li></ul>
    14. 19. Last word <ul><li>People choose to make risks based on what they assume the architectural affordances and norms of a space to be. I think that asking people to retreat into paranoia is completely unreasonable. Instead, i think we need to find ways of providing reasonable levels of protection and comfort, recognizing that there are always risks when you are still breathing (boyd, d 2006) </li></ul>
    15. 20. Why participate … people have social reasons to participate on social network sites, and these social motivations explain both why users value Facebook notwithstanding its well-known privacy risks and why they systematically underestimate those risks . Facebook provides users with a forum in which they can craft social identities , forge reciprocal relationships, and accumulate social capital. These are important, even primal, human desires, whose immediacy can trigger systematic biases in the mechanisms people use to valuate privacy risks. (Grimmelmann 2008)
    16. 21. Endnotes <ul><li>boyd, d 2006, Facebook's 'Privacy Trainwreck': Exposure, Invasion, and Drama , viewed 30 June 2008, http://www.danah.org/papers/FacebookAndPrivacy.html . </li></ul><ul><li>Hashash, S & Waite, R 2008, Smeared on the internet? Then call in the cleaners , viewed 30 June http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article3382175.ece . </li></ul><ul><li>Madden, M, Fox, S, Smith, A & Vitak, J Digital Footprints: Online identity management and search in the age of transparency , viewed 30 June 2008, http://www.pewinternet.org/PPF/r/229/report_display.asp . </li></ul><ul><li>Pearson, E 2009, 'All the World Wide Web a stage: The performance of identity in online social networks', first monday, vol. 14, no. viewed 28 March 2009. </li></ul><ul><li>Seth, G 2008, Seth's Blog: The first thing to do this year , viewed 30 June 2008, http://sethgodin.typepad.com/seths_blog/2008/01/the-first-thing.html </li></ul>

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