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Visioni Urbane: The Basilicata Creative Scene


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Visioni Urbane project. My presentation prepared for the December "Technology enabling creativity in Basilicata" workshop with Bruce Sterling - December 2007

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Visioni Urbane: The Basilicata Creative Scene

  1. 1. Visioni Urbane The Basilicata Creative Scene as Seen by a Traveller Alberto Cottica
  2. 3. Disclaimer <ul><li>The following is only a rough, oversimplified sketch of the Basilicata creative scene. However, it has been run before the community and approved by it </li></ul><ul><li>VU's ideology: the market is not evil. It is a major locus for cultural communication. This does not necessarily represent the scene's generally accepted view </li></ul><ul><li>Photos are courtesy of the Basilicata creatives </li></ul>
  3. 5. Who are the Basilicata creative people? <ul><li>Meetings and interviews (June-November 2007) </li></ul><ul><li>A virally compiled database </li></ul><ul><li>about 50 interviews, 90 “sightings” </li></ul><ul><li> </li></ul>
  4. 7. What do they do?
  5. 9. Where are they?
  6. 11. More theater in Potenza?
  7. 13. More ICT/audiovisual/literature in Matera?
  8. 15. Good news <ul><li>Good attitude to cooperation </li></ul><ul><li>Fairly good skills on organizing cultural events (some have been going on for many yaears) </li></ul><ul><li>Strong ties between Basilicata creatives and high-profile artists (Abbado, Kiarostami...) </li></ul><ul><li>Very strong ties with the land itself, seen as engine of the artistic experience </li></ul><ul><li>The “returnees” move back to Basilicata, bringing fresh air, vision and relationships </li></ul>
  9. 17. Bad news <ul><li>difficulties to access cultural markets </li></ul><ul><ul><li>Most events are free: difficult to extract revenue from attendees </li></ul></ul><ul><ul><li>little involvement of private sponsors </li></ul></ul><ul><ul><li>insufficient demand analysis </li></ul></ul><ul><ul><li>little drive to reducing dependency from public sector grants </li></ul></ul><ul><ul><li>only very few art orgs have NOT quoted public sector grants as a very important financial source </li></ul></ul><ul><ul><li>cultural training activities are a little more private demand driven </li></ul></ul>
  10. 19. More bad news <ul><li>little scene awareness </li></ul><ul><li>The relationships between Basilicata creatives and cultural movers and shakers are “point to point” </li></ul><ul><li>Some of them have been opportunistic and driven essentially by the availability of public grants </li></ul>
  11. 21. What creatives are saying: <ul><li>There is no real cultural strategy for Basilicata </li></ul><ul><li>There is no integration between the cultural and other policies (tourism, region marketing...) </li></ul><ul><li>So, culture is not viewed as part of the region's strategy </li></ul><ul><li>There is a shortage of venues/production spaces </li></ul><ul><li>There is a shortage of certain key skills </li></ul>
  12. 23. Lucania's blogosphere: a resource <ul><li>In Basilicata blogs and online fora have become a locus for public debate </li></ul><ul><li>Strongly connected between them and with the outside </li></ul><ul><li>About 15 bloggers on the VU community, among which 2 of Italy's top 50 </li></ul><ul><li>A bloggers association to “establish an offline presence” </li></ul>