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How to Close the Deal
Sponsorship Tips & Tricks
By Haifa Carina
About Haifa Carina
● Senior Manager for Market Development at
Amihan Global Strategies
● Former Executive Director of DevC...
Disclaimer: Tips & tricks in
this talk are subjective and are
based on Haifa’s success &
failures in running DevCon
events...
How do I find
sponsors?
Your Personal/Team’s Network
Go to events similar to yours.
Facebook (yes,it works!)
Company Website
What documents to
prepare?
1.Project/Event Primer
What is the objective of the project/event?
Who is the organizer?
Who is your audience?
Mention reputable speakers (if applicable)
Mention previous sponsors and partners (if applicable)
Highlight your unique
selling proposition
2.Sponsorship Packages
● Speaking opportunity
● Booth space
● Complimentary tickets
● AVP
● Banner placements
● Merchandise/brochures in kits
● E...
Be very visual
✔✘
Emphasize limited resources.
Should we share our
attendee database?
It’s up to your team to
decide.
Explicitly inform attendees you are
sharing their details to your
partners/sponsors.
Use Case #1: Registration Opt-in
“Are you okay to share your contact information with our
generous sponsors?”
Sharing Atte...
Use Case #2: Registration Waiver
“By registering for DevCon Summit, your contact information may
be shared with qualified e...
3.Sponsorship Letter
● Event details: event name, date and venue
● About the event
● About the organizer
● Invitation phrase
● Contact Informat...
What’s next?
1. Set a meeting
● To understand how the event/project can provide value to sponsor
● To present the proposal and identify the items of int...
● To establish / strengthen company branding
● To recruit
● To promote product
Common Tech Sponsorship Objectives
Do not leave the
meeting without clear
action steps.
2.Follow up
3.Keep track of leads &
progress
What should I take
note of after the
event?
Post Event Report
Long Term Strategy:
Build relationships
Questions?
haifa@devcon.ph
@haifacarina
http://bit.ly/sponsorshiptipsntricks
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup Jun 2017
Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup Jun 2017
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Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup Jun 2017

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In one of the Philippine Tech Community Leads meetups, I gave this talk to share my experience in getting successful sponsorships for the community initiatives I've led.

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Sponsorship Tips and Tricks by Haifa Carina | PH Tech Community Leads Meetup Jun 2017

  1. 1. How to Close the Deal Sponsorship Tips & Tricks By Haifa Carina
  2. 2. About Haifa Carina ● Senior Manager for Market Development at Amihan Global Strategies ● Former Executive Director of DevCon Philippines ● Leads and promotes various initiatives for the Philippine Tech Community
  3. 3. Disclaimer: Tips & tricks in this talk are subjective and are based on Haifa’s success & failures in running DevCon events for 4 years.
  4. 4. How do I find sponsors?
  5. 5. Your Personal/Team’s Network
  6. 6. Go to events similar to yours.
  7. 7. Facebook (yes,it works!)
  8. 8. Company Website
  9. 9. What documents to prepare?
  10. 10. 1.Project/Event Primer
  11. 11. What is the objective of the project/event?
  12. 12. Who is the organizer?
  13. 13. Who is your audience?
  14. 14. Mention reputable speakers (if applicable)
  15. 15. Mention previous sponsors and partners (if applicable)
  16. 16. Highlight your unique selling proposition
  17. 17. 2.Sponsorship Packages
  18. 18. ● Speaking opportunity ● Booth space ● Complimentary tickets ● AVP ● Banner placements ● Merchandise/brochures in kits ● Email blast inclusions Common Sponsorship Benefits
  19. 19. Be very visual ✔✘
  20. 20. Emphasize limited resources.
  21. 21. Should we share our attendee database?
  22. 22. It’s up to your team to decide.
  23. 23. Explicitly inform attendees you are sharing their details to your partners/sponsors.
  24. 24. Use Case #1: Registration Opt-in “Are you okay to share your contact information with our generous sponsors?” Sharing Attendee Database Guidelines
  25. 25. Use Case #2: Registration Waiver “By registering for DevCon Summit, your contact information may be shared with qualified event sponsors and partners. You will have an opportunity to unsubscribe from their mailing lists if they contact you. Thanks to our generous sponsors, we could host a great conference with lots of learning opportunities and freebies/raffles too!” Sharing Attendee Database Guidelines
  26. 26. 3.Sponsorship Letter
  27. 27. ● Event details: event name, date and venue ● About the event ● About the organizer ● Invitation phrase ● Contact Information Sponsorship Letter Components
  28. 28. What’s next?
  29. 29. 1. Set a meeting
  30. 30. ● To understand how the event/project can provide value to sponsor ● To present the proposal and identify the items of interest ● To get business cards for follow-up via phone call / SMS WHY’s of setting an initial sponsorship meeting
  31. 31. ● To establish / strengthen company branding ● To recruit ● To promote product Common Tech Sponsorship Objectives
  32. 32. Do not leave the meeting without clear action steps.
  33. 33. 2.Follow up
  34. 34. 3.Keep track of leads & progress
  35. 35. What should I take note of after the event?
  36. 36. Post Event Report
  37. 37. Long Term Strategy: Build relationships
  38. 38. Questions? haifa@devcon.ph @haifacarina http://bit.ly/sponsorshiptipsntricks
  • ShineTheLightConfere

    Mar. 26, 2020

In one of the Philippine Tech Community Leads meetups, I gave this talk to share my experience in getting successful sponsorships for the community initiatives I've led.

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