Where do I put                             my donut?                            Social media for small businessesWednesday...
Hagen Graf                                 cocoate.com                             info@cocoate.com                       ...
Social media?                            ... includes web-based and mobile based                                          ...
The era before social media                            http://www.flickr.com/photos/hagengraf/3516523470/Wednesday, October...
The era of social mediaWednesday, October 17, 12
Characteristics of                                social media                    • identity, conversations, sharing, pres...
Wednesday, October 17, 12
To be used for:                    •       Branding             •   Awareness                    •       Communication    ...
Facebook                                    “I like donuts!”                              Tell people what you like!Wednes...
Facebook                            http://en.wikipedia.org/wiki/File:Facebook_popularity.PNGWednesday, October 17, 12
Facebook                            http://en.wikipedia.org/wiki/File:Facebook_users_by_age.PNGWednesday, October 17, 12
Facebook                    • Users: 845 million/month, 425 million/day                    • Users spend 19 minutes/day on...
Twitter                               “I’m eating donuts!”                             Tell people what you do!Wednesday, ...
Twitter                      • “SMS of the Internet”                      • A message with 140 characters max. called     ...
Twitter - Idea                            http://en.wikipedia.org/wiki/File:Twttr_sketch-Dorsey-2006.jpgWednesday, October...
Example:            The whole story!  https://twitter.com/philnel/statuses/166206233127305216Wednesday, October 17, 12
Content               2009                            http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter...
Twitter                      •     Users: 140 million                      •     Apps: 300,000                      •     ...
Linked in                               “My skills include donut eating!”                             Tell people what you...
ExampleWednesday, October 17, 12
LinkedIn                      •     Business Network                      •     Slogan: Relationships Matter              ...
Foursquare                              “This is where I eat donuts!”                              Tell people where you a...
Create your place                             https://foursquare.com/v/cocoatecom/4b5c1943f964a520072429e3Wednesday, Octob...
Claim your place!Wednesday, October 17, 12
Foursquare                      • Check-In                      • Become a Mayor                      • Collect Badges    ...
Foursquare                      •     Users: 20 million                      •     Check-Ins: 3 million/day               ...
More Places                      •     http://www.google.com/places/                      •     http://www.facebook.com/ab...
YouTube              YouTube provides              a platform for you              to create, connect               and di...
YouTube                  •         Users: 490 millions                  •         All videos take 326,294 years to view   ...
Example                                  https://vimeo.com/26771034                            http://www.youtube.com/watc...
Flickr                            “Here is a photo of my donuts”                              Show people your photos!    ...
Flickr                  •         Members: 51million                  •         Visitors: 81million/month                 ...
Instagram (mobile)                             “Here is a photo of my donut”                              Show people your...
Instagram                •      Users: 30 million                •      NO website - App for iPhone and Android           ...
Pinterest                              “Here is a donut recipe”                                Pin your product!Wednesday,...
Pinterest       Users collect photos       and link to products     they love, creating their        own pinboards and    ...
Pinterest                  •         Invitation only                  •         Users: 12 million                  •      ...
Example                            http://pinterest.com/christinegraf/educational-stuff/Wednesday, October 17, 12
Wednesday, October 17, 12
• Who are you?                    • How are you recognized?                    • What is your business goal?              ...
Scenarios                                     1. Restaurant                    • new restaurant: traditional food of the  ...
Scenario 2:                            Retail & Wholesale                    • in a small city                    • old fa...
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Social Media

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Social Media

  1. 1. Where do I put my donut? Social media for small businessesWednesday, October 17, 12
  2. 2. Hagen Graf cocoate.com info@cocoate.com twitter.com/hagengrafWednesday, October 17, 12
  3. 3. Social media? ... includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.Wednesday, October 17, 12
  4. 4. The era before social media http://www.flickr.com/photos/hagengraf/3516523470/Wednesday, October 17, 12
  5. 5. The era of social mediaWednesday, October 17, 12
  6. 6. Characteristics of social media • identity, conversations, sharing, presence, relationships, reputation, groups • scalable, instantaneous, alterable, available, decentralized, non-hierarchical, high usability, no or small costsWednesday, October 17, 12
  7. 7. Wednesday, October 17, 12
  8. 8. To be used for: • Branding • Awareness • Communication • Action • Collaboration • Influence • Entertainment • Engagement • Multimedia • Reviews & Opinions • Reviews & Opinions • TrustWednesday, October 17, 12
  9. 9. Facebook “I like donuts!” Tell people what you like!Wednesday, October 17, 12
  10. 10. Facebook http://en.wikipedia.org/wiki/File:Facebook_popularity.PNGWednesday, October 17, 12
  11. 11. Facebook http://en.wikipedia.org/wiki/File:Facebook_users_by_age.PNGWednesday, October 17, 12
  12. 12. Facebook • Users: 845 million/month, 425 million/day • Users spend 19 minutes/day on facebook • 2,700 million likes and comment per day • Founded 2/2004 by Mark Zuckerberg • Owner: Facebook Inc, Cambridge, MA, USA • Revenue 2011: US$ 3,710 million http://www.crunchbase.com/company/facebookWednesday, October 17, 12
  13. 13. Twitter “I’m eating donuts!” Tell people what you do!Wednesday, October 17, 12
  14. 14. Twitter • “SMS of the Internet” • A message with 140 characters max. called tweet • Follow, Retweet, Reply, FavouriteWednesday, October 17, 12
  15. 15. Twitter - Idea http://en.wikipedia.org/wiki/File:Twttr_sketch-Dorsey-2006.jpgWednesday, October 17, 12
  16. 16. Example: The whole story! https://twitter.com/philnel/statuses/166206233127305216Wednesday, October 17, 12
  17. 17. Content 2009 http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdfWednesday, October 17, 12
  18. 18. Twitter • Users: 140 million • Apps: 300,000 • Tweets: 340 million/day • Follow, Retweet, Reply, Favourite • Founded 2006 by Jack Dorsey • Biggest investor (US$ 400 million) Yuri Milner • Revenue 2010: US$ 140 million • San Francisco/USA http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
  19. 19. Linked in “My skills include donut eating!” Tell people what your skills are!Wednesday, October 17, 12
  20. 20. ExampleWednesday, October 17, 12
  21. 21. LinkedIn • Business Network • Slogan: Relationships Matter • Users: 161 million • Founded 2003 by Reid Hoffman • Revenue 2011: US$ 522 million • Mountain View, CA, USA http://en.wikipedia.org/wiki/LinkedinWednesday, October 17, 12
  22. 22. Foursquare “This is where I eat donuts!” Tell people where you are!Wednesday, October 17, 12
  23. 23. Create your place https://foursquare.com/v/cocoatecom/4b5c1943f964a520072429e3Wednesday, October 17, 12
  24. 24. Claim your place!Wednesday, October 17, 12
  25. 25. Foursquare • Check-In • Become a Mayor • Collect Badges • Become a Superuser • Receive Special (e.g. free drink)Wednesday, October 17, 12
  26. 26. Foursquare • Users: 20 million • Check-Ins: 3 million/day • Founded 2009 by Dennis Crowley, Naveen Selvadurai • Venture funding: US$ 70 million • Revenue so far: US$ 0 • New York/USA http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
  27. 27. More Places • http://www.google.com/places/ • http://www.facebook.com/about/location • http://www.flickr.com/places/ http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
  28. 28. YouTube YouTube provides a platform for you to create, connect and discover the world’s videos. “Here I am eating a donut” Show yourself, your products, your eventsWednesday, October 17, 12
  29. 29. YouTube • Users: 490 millions • All videos take 326,294 years to view • Founded 2005 by Chad Hurley, Steve Chen and Jawed Karim • Owner: Google, Mountain View, CA, USAWednesday, October 17, 12
  30. 30. Example https://vimeo.com/26771034 http://www.youtube.com/watch?v=twmI7nlwWI0Wednesday, October 17, 12
  31. 31. Flickr “Here is a photo of my donuts” Show people your photos! http://www.flickr.com/photos/teh_chappie/446266694/Wednesday, October 17, 12
  32. 32. Flickr • Members: 51million • Visitors: 81million/month • Images: 6,000 million • Founded 2004 by Ludicorp • Owner:Yahoo! Inc, Santa Clara, CA, USAWednesday, October 17, 12
  33. 33. Instagram (mobile) “Here is a photo of my donut” Show people your photos! http://instagr.am/Wednesday, October 17, 12
  34. 34. Instagram • Users: 30 million • NO website - App for iPhone and Android • Images: 150+ millions • Founded 10/2010 by Kevin Systrom, Mike Krieger • 13 Employees • bought by Facebook April 12, 2012 (US$ 1 billion)Wednesday, October 17, 12
  35. 35. Pinterest “Here is a donut recipe” Pin your product!Wednesday, October 17, 12
  36. 36. Pinterest Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting.Wednesday, October 17, 12
  37. 37. Pinterest • Invitation only • Users: 12 million • 83% of users are women collecting images of things • Virtual storefronts • March 2010 • Owner:Yahoo! Inc, Santa Clara, CA, USAWednesday, October 17, 12
  38. 38. Example http://pinterest.com/christinegraf/educational-stuff/Wednesday, October 17, 12
  39. 39. Wednesday, October 17, 12
  40. 40. • Who are you? • How are you recognized? • What is your business goal? • Create your brand / ecosystem / network • Create YOUR content • Get involved & share • Listen & monitorWednesday, October 17, 12
  41. 41. Scenarios 1. Restaurant • new restaurant: traditional food of the region • first business • rural area • seasonal dependency • strong competitionWednesday, October 17, 12
  42. 42. Scenario 2: Retail & Wholesale • in a small city • old family tradition • high costumer density • strong competition • regional businessWednesday, October 17, 12

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