Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Desktop Publishing war 1985. Jetzt geht mehr!

833 views

Published on

Vortrag von Haeme Ulrich an der IDUG Stuttgart. 23. März 2017

Published in: Education
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Desktop Publishing war 1985. Jetzt geht mehr!

  1. 1. Das war 1985. Was hat sich grundlegend geändert? Nichts. Das ändern wir heute Abend!
  2. 2. Intro Chris Steffens… • https://indd.adobe.com/view/18a035a7-087f-4756-bff7-c6b93fa5c5d3
  3. 3. Agenda • Die Megatrends im Publishing (Erkenntnisse aus 20 Jahren Geek) • Trends Technologie/Prozesse • Content First • Content Item • Content First Authoring Werkzeuge • Diskussion • Durststrecke bei Adobe – es kommt gut, denke ich • Adobes Wegweiser & Pflänzchen • Und nebst Adobe? • DocsFlow • Twixl Publisher • WordPress als Multi-Channel-System • Wie schaffe ich das?
  4. 4. Handout • Slides als PDF ab 18.30 Uhr auf Publishingblog.ch
  5. 5. 1960 1985 2015 Handwerk Wissensarbeit Print CD/DVD Web Wearable Bot Was auch immer… Mobile/App Die Megatrends im Publishing one to many many to many many to one Grafik: Haeme Ulrich, WeLoveYou Satzanlage Desktop Publishing (DTP) Cloud Publishing Produkte verkaufen Dienstleistung verkaufen
  6. 6. Trends Technologie/Prozesse
  7. 7. Content First XML, binäre Daten Print Web Mobile/App BotWearable Was auch immer…
  8. 8. Content Item Content Item Collection Print (Ausgabe) Collection Web (Website) Social Media Post Collection Audio Book Blog Post
  9. 9. Content First Authoring Werkzeuge HTML/XML Authoring • Canvasflow https://canvasflow.io/ • GatherContent https://gathercontent.com/ • Oxygen Author https://www.oxygenxml.com • WoodWing Inception https://inception.woodwing.com/ • WP Goes https://optimaltheme.com/ • Xeditor http://www.xeditor.com/portal/en/livedemo-58 • Xopus http://www.sdl.com/
  10. 10. Diskussion • Gruppen zu 2 Personen Zu diskutierende Fragen 1. Was sind aktuell die grossen Publishing-Herausforderungen in meinem Team? 2. Womit verdienen wir Geld in 3 Jahren? 3. Was will ich in 5 Jahren machen?
  11. 11. Durststrecke bei Adobe – es kommt gut, denke ich.
  12. 12. Adobes Wegweiser & Pflänzchen • Adobe Typekit • Adobe Creative Cloud Libraries (Online Bibliotheken) • Adobe Stock • Creative Cloud Market • Und «sie wissen es…» DEMO
  13. 13. Und nebst Adobe?
  14. 14. DocsFlow, InDesign an die Google Cloud (Video)
  15. 15. Twixl Publisher InDesign Plugin (.article) PDF, HTML (zip), OAM Content Sources (RSS) Inception Canvasflow WP Goes (WordPress) TruEdit, Enterprise, K4 Twixl Distribution Platform Entitlement Server Apple App Store Google Play Store macOS (App-Erstellung)
  16. 16. InDesign, Fixed Layout (Video)
  17. 17. Authoring mit WP Goes… (Praxisdemo) WP Goes… (WordPress Plugin) Web App Print Twixl Distribution Platform EasyCatalog https://optimaltheme.com/wp-goes-wly/wp-login.php
  18. 18. Wie schaffe ich das?
  19. 19. Vom Handwerk zur IT (Wissensarbeit)
  20. 20. 1. Warum? •Beobachten, Bedürfnisse erfassen •Verstehen •Personas erstellen •Grosse Vision bestimmen 2. Lastenheft •Canvas ausfüllen •Was genau muss gelöst werden? 3. Idee zur Lösung des Problems •Brainstorming (wild!) •Ideen konsolidieren •«way to go» bestimmen 4. Proof of Concept •Pflichtenheft einfordern/erstellen •System/Vorgehensweise bestimmen •Prototyp bauen 5. Testing •Mit praxisnahen Use Cases •Tests auswerten •Konsequenzen: Entscheidung von System, Technologie, Produkt 6. Umsetzung •Auf Basis «Testing» 7. Betrieb •Ständige Verbesserung, nächster Sprint, nächste Version •Weiter zu Punkt 1 Design Thinking – agil weiterkommen
  21. 21. Pareto-Prinzip 80% Ergebnis Perfektionismus Überflüssiger Aufwand 20% Aufwand
  22. 22. 1960 1985 2015 Handwerk Wissensarbeit Print CD/DVD Web Wearable Bot Was auch immer… Mobile/App Die Megatrends im Publishing one to many many to many many to one Grafik: Haeme Ulrich, WeLoveYou Satzanlage Desktop Publishing (DTP) Cloud Publishing Produkte verkaufen Dienstleistung verkaufen
  23. 23. Vielen Dank • Slides als PDF auf Publishingblog.ch • Seminare/Coachings www.weloveyou.ch/seminare • Fragen/Inputs haeme.ulrich@weloveyou.ch

×