The video game industry sometimes referred to as the
interactive entertainment industry it is the economic
sector involved with the development, marketing and
sales of video games. It encompasses dozens of job
disciplines and employs thousands of people worldwide.
Computer games are any interactive game operated by
computer circuitry it is also played by operating a
mouse, joystick or the keys on the keyboard of a
computer in response to the graphics on the screen. It
involves human interaction with a user interface to
generate visual feedback on a video device.
Size, shape and structure
The computer and video game industries have took
in about US $9.5 billion in the us in 2007, 11.7
billion in 2008 and 25.1 billion in 2010 (ESA annual
report). Employ a total of 7,000 people in the uk.
The uk is europes largest video game market and
the third largest in the world. The uk games market
generated $5.2bn of revenues in 2012 with the total
number of gamers at 33.6million, the total time
spent on games was on average 11 hours per
person a week.
Companies-Rock star Games
Rock star games is a multinational video game
developer and publisher based in New York
City, owned by Take-Two Interactive following its
purchase of British video game publisher BMG
Interactive. The brand is mostly known for:
• Grand Theft Auto
• Max Payne
• L.A. Noire
• The Warriors
• Midnight Club
EA games Electronic Arts, Inc. (EA) is an
American developer, marketer, publisher and
distributor of video games. Founded and
incorporated on May 28, 1982 by Trip Hawkins.
They are not owned by any other company.
The brand is mostly known for:
• FIFA football/soccer
• Need for speed
• The Sims
• Star wars
Ownership of companies
Infinity is an American video game developer, It
created the video game Call of Duty and four other
instalments in the Call of Duty franchise.
Owned by activision blizzard which is the American
holding company for activision and blizzard
entertainment. It’s the second largest gaming
company by revenue after Nintendo.
• Take-two has published many famous games
including its most famous series grand theft auto,
the midnight club racing series the man hunt
series and more recently bioshock.
• Activision blizzard portfolio includes best selling
video games such as call of duty as well as spider
man x men and transformers
Computer games and companies in the
creative media sector
Many games switch to having soundtracks that come from
popular tracks of the day. "Grand Theft Auto", "Guitar
Hero", "Elite Beat Agents" all have pretty popular songs.
And the music industry, it makes a lot of sense to them to get
them in games because rather than having the song played on
the radio maybe twice a day you get a game:
a kid might play a level seven, eight hundred
times, depending on how much they love the game, so they're
hearing that song constantly, and it ends up as really great
marketing for the music industry.
Its also great for them, but sometimes not as great for
composers who, I mean, back in the day when you'd make a
game you'd hire a composer to come and do a soundtrack for
you, and it seems like maybe they're getting the short end of
the stick now, but the music industry is doing exceedingly well
going through games just because of the exposure.
Relates to other creative
The games industry is related to the advertisement and
marketing it is a synergy for example the Fifa game the
product coca cola advertised while the characters are playing
football as well as the interactive media company because
many game websites tell there audience about upcoming and
new games that are coming out. The photography and photo
imaging industry and the advertising and marketing industry
also are related because the cover of a game is advertised on
posters showing buyers how or what the game will look like
giving them an option to buy it.