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Divano

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Divano

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As part of a team from Domus Academy's Master in Interaction Design and Master in Visual Brand Design, we created a new brand and interactive installation for Park Hyatt Milano.

Supporting the hotel's reputation and in order to improve the bar's attraction, we decided to create an interactive experience: an animated pictures/illustrations on the walls of "Divano" (The new brand name of the bar) That supports the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home” with the values of comfort, friendliness, personal service, visibility, familiarity, transformability, selected quality and vintage styling.

We used an Arduino Uno, an Arduino TinkerKit Shield, Maxuino, Max/MSP and a homemade pressure sensor to power this installation.

Client: Park Hyatt Milano
Team Members/Interaction Design: Julie Blitzer, Hadar Geva, Goksu Karaguler
Team Members/Visual Brand Design: Ray Yen, Stephannie Yuan, Arber Racaj

As part of a team from Domus Academy's Master in Interaction Design and Master in Visual Brand Design, we created a new brand and interactive installation for Park Hyatt Milano.

Supporting the hotel's reputation and in order to improve the bar's attraction, we decided to create an interactive experience: an animated pictures/illustrations on the walls of "Divano" (The new brand name of the bar) That supports the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home” with the values of comfort, friendliness, personal service, visibility, familiarity, transformability, selected quality and vintage styling.

We used an Arduino Uno, an Arduino TinkerKit Shield, Maxuino, Max/MSP and a homemade pressure sensor to power this installation.

Client: Park Hyatt Milano
Team Members/Interaction Design: Julie Blitzer, Hadar Geva, Goksu Karaguler
Team Members/Visual Brand Design: Ray Yen, Stephannie Yuan, Arber Racaj

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Divano

  1. 1. MID 2013/201422/11/13 Project Leaders: Nima Gazestani, Stefano Cardini Project Advisor: Claudio Moderini Technical Advisors: Emanuele Lomelle, Riccardo Mantelli MID Göksu Karagüler, Hadar Geva, Julie Blitzer MVBD RayYen,Arber Racaj,YueYuan
  2. 2. Introduction In order to rebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have a cozy warm ambience inspired by the Italian home. "Divano" is the Italian word for sofa, an essential part of any family's home. "There is nothing more Italian than the family and the home."
  3. 3. General Concept Upscale Italian H O M E V I S I B I L I T Y PERSONAL SERVICE Comfort FRIENDLY Vintage transformable Selected Quality Familiar
  4. 4. Framework Making the bar VISIBLE Providing PERSONAL SERVICE for everyone Presenting LOCAL IDENTITY OPPORTUNITIES How can we create a COZY, FAMILIAR atmosphere while staying elegant, sophisticated and luxurious? Vintage transformable Upscale Italian H O M E FRIENDLY Familiar Selected Quality Creating a COMFORTABLE space FRIENDLY Familiar comfort V I S I B I L I T Y PERSONAL SERVICE
  5. 5. Inspiration
  6. 6. ENTRANCE SOFA CAFE AMBIENCE BARTENDER Digital animations Mechanical animation Interaction Design Supporting the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home,” there are animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio. Concept
  7. 7. Entrance
  8. 8. Entrance HOW ITWORKS Person enters ARDUINO MAX/MSP MAXUINO Proximity Sensor Digital animation
  9. 9. Sofa
  10. 10. Sofa HOW ITWORKS Aluminium foil Aluminium foil Sensor located in sofa's pillow Foam MAX/MSP MAX/MSP Person sits Person gets up ARDUINO MAXUINO MAXUINO Animation 1 - Play Animation 2 - Play
  11. 11. Cafe Ambience
  12. 12. Cafe Ambience HOW ITWORKS MAX/MSP People talking... Sensor (microphone) Sound meter Video speed Video direction Digital animation
  13. 13. Bartender
  14. 14. Bartender HOW ITWORKS ARDUINO MAX/MSP MAXUINOGesture recognition
  15. 15. Location Map VUNDIVANODIVANO 2 1 3 4 1 Entrance 2 Sofa 3 CafeAmbience 4 Bartender
  16. 16. Value & Potential Feature other parts of the service,such as gestures and actions inside the kitchen Customized animations based on dishes or drinks the clients order Use of facade to display activity inside the bar using animations powered by the volume of the crowd Sponsorship & advertisement opportunities
  17. 17. Thank You

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