Blogging and Social Media<br />Presented by:<br />Joe Hackman<br />http://joesgonesocial.com<br />http://managedsolutions....
Know your Audience<br />What would you like to learn from this presentation?<br />
Why are we “Going Social?”<br />Facebook 500+ Million Users<br />35+ Age group fastest growing<br />Communicate with frien...
What is a Blog?<br />A blog could be part of or an entire website.<br />Blog posts are usually displayed in reverse-chrono...
Why Blog?<br />Your slice of the web<br />Control your message<br />Share your experience or expertise<br />Search Engine ...
Where do you Blog? <br />Wordpress.com for free (Personal Use)<br />Self Hosted Wordpress (Professionals)<br />Blogger (Go...
How do you Blog?<br />You Write about things that:<br />you are passionate about.<br />apply to your target audience.<br /...
Blogging Best Practices<br />Be authentic and be human<br />Respond to comments<br />Comment on similar blogs<br />Importa...
Opportunities<br />Questions<br />Newsletter/Blog Updates<br />Feedback<br />© Copyright 2010 – Joe Hackman<br />http://jo...
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Joe hackmanbloggingonlineversion

  1. 1. Blogging and Social Media<br />Presented by:<br />Joe Hackman<br />http://joesgonesocial.com<br />http://managedsolutions.com<br />
  2. 2. Know your Audience<br />What would you like to learn from this presentation?<br />
  3. 3. Why are we “Going Social?”<br />Facebook 500+ Million Users<br />35+ Age group fastest growing<br />Communicate with friends and family<br />Business/Community<br />The audience we need to reach is there<br />Networking<br />Disruptive technology<br />Win or Lose?<br />
  4. 4. What is a Blog?<br />A blog could be part of or an entire website.<br />Blog posts are usually displayed in reverse-chronological order. The content could include notes, commentary, video, pictures and other multimedia. Blog platforms (like Wordpress) are often used as Content Management Systems (CMS) to make websites easier to maintain and update.<br />
  5. 5. Why Blog?<br />Your slice of the web<br />Control your message<br />Share your experience or expertise<br />Search Engine Optimization (SEO)<br />Build a following for a business or cause<br />Build up your newsletter distribution list<br />Share your passions<br />Lead Generation<br />
  6. 6. Where do you Blog? <br />Wordpress.com for free (Personal Use)<br />Self Hosted Wordpress (Professionals)<br />Blogger (Google Search Results/Blogs)<br />Typepad<br />Posterous (Feature Rich, Easy to setup)<br />Amplify (Social Media Shortcut)<br />
  7. 7. How do you Blog?<br />You Write about things that:<br />you are passionate about.<br />apply to your target audience.<br />are Personally fulfilling.<br />that your audience likes.<br />you would not want misrepresented.<br />you will be able to provide 1-2 times/wk.<br />
  8. 8. Blogging Best Practices<br />Be authentic and be human<br />Respond to comments<br />Comment on similar blogs<br />Importance of Titles <br />First two paragraphs<br />Link to other blogs (trackbacks)<br />Email subscription option!<br />
  9. 9. Opportunities<br />Questions<br />Newsletter/Blog Updates<br />Feedback<br />© Copyright 2010 – Joe Hackman<br />http://joesgonesocial.comhackmanj@gmail.com<br />

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