Be the first to like this
Building on the success of the nine elements in Business Model Generation (BMG), developed my Alex Osterwalder, Tim Clark has design the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” Costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lays the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.