February 21 – 23, 2013A SHOKA U E XCHANGE 2013I NNOVATION P RESENTATIONS
Business Model YouA flight plan to structure, meaning, and purpose             Peter H. Hackbert                  Director...
The Business Model Canvas
Iterate, Pivot, Do Over
Starting    SwitchingReinventing a career
Excitement / Enjoyment         Lifeline
Personal Statements“I’d like to help poor people get jobs by creating jobs.” ~Taylor“I’d like to help enrich children’s li...
The Personal Business Model Canvas           KEY                      KEY                    VALUE                  CUSTOM...
Thank You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
Ashoka U Exchange 2013 Innovation Presentation Business Model You
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Ashoka U Exchange 2013 Innovation Presentation Business Model You

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Building on the success of the nine elements in Business Model Generation (BMG), developed my Alex Osterwalder, Tim Clark has design the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” Costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lays the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.

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Ashoka U Exchange 2013 Innovation Presentation Business Model You

  1. 1. February 21 – 23, 2013A SHOKA U E XCHANGE 2013I NNOVATION P RESENTATIONS
  2. 2. Business Model YouA flight plan to structure, meaning, and purpose Peter H. Hackbert DirectorEntrepreneurship for the Public Good Program Berea College
  3. 3. The Business Model Canvas
  4. 4. Iterate, Pivot, Do Over
  5. 5. Starting SwitchingReinventing a career
  6. 6. Excitement / Enjoyment Lifeline
  7. 7. Personal Statements“I’d like to help poor people get jobs by creating jobs.” ~Taylor“I’d like to help enrich children’s lives by teaching them art.” ~Sara“I’d like to help suffering people by demonstrating a will to go on.” ~Justin“I’d like to help Appalachian people by starting a program that will changethe status quo.” ~Ebony“I’d like to help give people hope by giving them the love and skills theyneed.” ~Summer“I’d like to help low income families work by helping to implement a lowcost effective way of providing childcare, and classes that help improvetheir work skills and abilities to make them better candidates for the workforce.” ~Kaylene
  8. 8. The Personal Business Model Canvas KEY KEY VALUE CUSTOMER CLIENTS / PARTNER ACTIVITIES PROPOSITION RELATIONSHIPS CUSTOMER SEGMENTS HOW YOU WHAT INTERACT WHO YOU DO HOW YOU WHO YOUHELPS KEY HELP HELP RESOURCES CHANNELS YOU WHO YOU HOW THEY ARE AND KNOW YOU WHAT YOU AND HOW HAVE YOU DELIVER COST REVENUE AND BENEFITS WHAT YOU GIVE WHAT YOU GET3/2/2013 Peter H. Hackbert, Director, EPG, Berea College 19
  9. 9. Thank You

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