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Creating self-reliant rural communities in a global age (Shuman, 2000) and developing heritage and adventure tourism (Eller, 2009) are viewed as alternatives to classic tourism development in Appalachia. For five summers Berea College’s Entrepreneurship for the Public Good Program has collaborated with leadership within the Kentucky River Area Development District (KRADD) region building upon cell and smart phone prototypes tours, researching Kentucky travel and visitor’s patterns and exploring new social media strategies and tactics to market small businesses and nonprofit organizations throughout rural Appalachia in eight communities experiencing double-digit unemployment as of September 2012. This project mapped the community asset development within the KRADD through “personas” developed by EPG students for selected audiences based upon “How to spend 36 hours in an Eastern Kentucky County” modeled after the New York Times article for Asheville NC (2010), “Hike Pine Mountain, Channel Daniel Boone” NYT article (2008) and an article praising the lesser-known community of Whitesburg, Kentucky poised to become the South’s Next Great Mountain Town (July, 2011). This panel demonstrates the value created by customer reviews on websites like TripAdvisor, Yelp.com and Facebook that can have a big impact on local independently owned businesses, local attractions and civic destinations. Over 1,200 “crowd-sourced” reviews and 250,000 readers’ digital impressions captured the history, culture, arts and crafts, local foods, the greater outdoors KRADD assets. These crowd-sourced reviews can attract tourists, travelers and casual visitors to the western edge of Appalachian Mountains.