Session 6: Wissenschaftskommunikation 2.0 – Social Software @ WorkSchloss Mickeln, Düsseldorf, 29. September 2009 Abstract: Social media provides scholars with unprecedented opportunities to promote their accomplishments and expertise. Conversely, social media creates more identity information to for scholars to manage. Different facets of scholar identity online will be introduced. Within this framework, new types of identity content produced by social software and the challenges this creates will be discussed. Lastly, opportunities for using social software to manage scholarly reputation will be explored.