Video SurveyorConverting video into usable geometry           Construction           Home Owners
Spoke to  102Customers            Video Surveyor    Converting video into usable geometry               Construction      ...
Team VideoSurveyor       Ioannis Brilakis, PhD       Assistant Professor       Principal Investigator       Habib Fathi   ...
Initial business concept     Inexpensive, easy to use video-based surveying        technology to replace tape measurement ...
Business model canvas – week 1
What we did…
What we did…• Hypothesis    • Measurements of well-defined edges• Contacts    •   General contractors    •   Claim investi...
What we found…                            OR                       3D point cloud Hardware            Captured video (left...
Construction project ecosystemDESIGN:                                    architect                                        ...
Flow of retrofitting processDecision Making:                      Conceptual    Identify            Phase        Inspect  ...
Business model canvas
What we did…
What we did…• Hypothesis    • Generating 3D point cloud Vs. measuring well-defined edges    • Revenue stream: monthly subs...
What we found…• Not just point cloud, but a tool that helps in decision making• Value proposition     • 3D point cloud off...
What we found…• Test pricing     • Monthly subscription: ~$2,000     • Charge per use: depends on the specific application...
Our revenue model• Construction: project-pricing                                 Charge the             Standalone        ...
Business model canvas
What we did…
What we did…• Why do we need partners?     • Not just a point cloud, but a tool that helps in decision making     • Hardwa...
What we found…• Augmented reality     • Significant market potential exists for a combined technology          • Reality d...
Market size                                          Total available market:                                          Visu...
What’s next…• Minimum viable product     • 3D point cloud + augmented reality          API            Website & Server   S...
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VideoSurveyor (Georgia Tech)

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First draft of our final presentation for I-Corps program.

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VideoSurveyor (Georgia Tech)

  1. 1. Video SurveyorConverting video into usable geometry Construction Home Owners
  2. 2. Spoke to 102Customers Video Surveyor Converting video into usable geometry Construction Home Owners
  3. 3. Team VideoSurveyor Ioannis Brilakis, PhD Assistant Professor Principal Investigator Habib Fathi PhD Candidate Entrepreneurial Lead Stacy Scopano Business Development Manager for Construction at Autodesk Mentor
  4. 4. Initial business concept Inexpensive, easy to use video-based surveying technology to replace tape measurement Total available market: $17.9 B Roofing industry in the US Served available market: ~ $8-10 B Roof construction or renovation Target market: $20 M Roof surveying
  5. 5. Business model canvas – week 1
  6. 6. What we did…
  7. 7. What we did…• Hypothesis • Measurements of well-defined edges• Contacts • General contractors • Claim investigation • Building owners• Findings • Measurements are valuable but the ability to provide that for arbitrary points is of higher value • 3D point clouds for documentation and archiving also provide major values • Cm level accuracy is appropriate for quick estimation and quality control
  8. 8. What we found… OR 3D point cloud Hardware Captured video (left and right view) Length measurement
  9. 9. Construction project ecosystemDESIGN: architect consultants As-Built study [retrofit projects] Construction Pre-Project Planning & Estimation Bid Phase Phase Design [multi-contractor]CONSTRUCTION: General Contractor Contractor Project Selection Mobilization Owner / Operator Maintenance Closeout & Construction & Operation Handover Phase Trade Crews - Visualization & documentation - Archiving
  10. 10. Flow of retrofitting processDecision Making: Conceptual Identify Phase Inspect Evaluate the Performance Existing Retrofit? Performance Requirements StructureCONSTRUCTION: Yes As-Built Implement Select an Evaluate the Documentation the Retrofit Appropriate Performance & Archiving Method Method - Visualization - Archiving
  11. 11. Business model canvas
  12. 12. What we did…
  13. 13. What we did…• Hypothesis • Generating 3D point cloud Vs. measuring well-defined edges • Revenue stream: monthly subscription & charge per use• Contacts • General contractors • Home improvement & renovation • 3D imaging & scanning • Photogrammetry
  14. 14. What we found…• Not just point cloud, but a tool that helps in decision making• Value proposition • 3D point cloud offers higher value • Our competitor = photogrammetry • VideoSurveyor Vs. photogrammetry • Eliminate the need reference measurement • Easier data collection • Guide data collector & interactive visualization • More accurate results
  15. 15. What we found…• Test pricing • Monthly subscription: ~$2,000 • Charge per use: depends on the specific application ~$25-50 for subcontractors• How our competitors price • Sell standalone software + hardware (if any): ~$10,000 – 40,000 • Freemium: advertising other products that use the information as input
  16. 16. Our revenue model• Construction: project-pricing Charge the Standalone Bill the contractor monthly software project (~$2,000)• Home repair/renovation: e-commerce Server Upload 3D model & E-commerce Job order (SAAS) video Content selection transaction List of local Vendor fee contractors
  17. 17. Business model canvas
  18. 18. What we did…
  19. 19. What we did…• Why do we need partners? • Not just a point cloud, but a tool that helps in decision making • Hardware• Key partner • Camera and lens manufacturer (40-50% cost reduction) • Augmented reality • Non-competitors (HomeDepot, Whirpool, Amazon)
  20. 20. What we found…• Augmented reality • Significant market potential exists for a combined technology • Reality data capture using our technology • Augmented data on a built environment and/or individual objects • Use case 1: visualizing as-built information of covered or buried parts of buildings/infrastructure • Use case 2: visualizing an environment after improvement or renovation
  21. 21. Market size Total available market: Visualization, documentation, and Measuring industry in the US $30 billion* Served available market: • Construction & retrofit ~$5-10 billion • Homeowners • Insurance ~$300 M Target market: Quick estimation with cm level accuracy * KPMG Construction Industry 2011 Annual Report Assume 0.5% share of total construction spent
  22. 22. What’s next…• Minimum viable product • 3D point cloud + augmented reality API Website & Server Smart Phone App• The PI and Lead are forming a company• Seek seed funding from investors, SBIR, etc.

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