090330 Candy And Candy

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HABERDASHERYLONDON PORTFOLIO

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090330 Candy And Candy

  1. 1. We are a small design agency, experimenting on behalf of courageous brands focused on convergence of Product Design, Media, and Arts, to fuel the creation of exceptional experiences. ‘Pigmies standing on the shoulders of giants see further than the giants themselves’ - Lucan COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon
  2. 2. SELFRIDGES CLIENT LIST: Bayesline “I have collaborated with a huge range of people over my career here at Selfridges and BBC Haberdashery have proven to be the best. They have a winning combination of charm, creative Between the eyes talent, passion in what they do and a fantastic understanding of materials. I am sure this is the start British Film Institute of a brilliant future for the founding trio…” Channel Four Films - Rebecca Bateman, Concept Manager Chris Levine / BMW Chris Levine / Grace Jones Chris Levine / Massive Attack Adobe Cleanslate “We love the vision displayed by Haberdasherylondon… we hope to be involved with their Colonel Blimp developmenent into a bright future… they represent exactly what the adobe system tries to bring Coral Bark out of the creative process.” Fjord Freestate - Emma Wilkinson General Public Agency Gort Scott Architects Nokia Grasshopper Films “Haberdasherylondon have exactly the kind of approach to creativity that will thrive as the Greenhill McCarron importance of ‘experience’ increases year upon year.”. Homecorp Memori - Hannah Ford, Senior Design manager Metropolitan Film School Nokia Between The Eyes O2 “It’s always a pleasure to work with Haberdashery, they are always able to develop great creative OnCommunications solutions, on time and on budget.” Orange Point Blank - Ben Pugh, Producer + Co-Founder Selfridges & Co Seren Channel 4 / UK Film Council Sony “Haberdashery were able to understand the depth and integrity of our film and translate this into Third Films engaging imagery we can use worldwide”. Truman Brewery UK Film Council -Duane Hopkins, Director of 35mm feature ‘Better Things’ Vodafone COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon
  3. 3. Artworks COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon
  4. 4. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon. Design + Engineering + Construction for light artistartist Chris Levine. Haberdasherylondon were commissioned by Chris Levine to assist in the Design, Engineering, and By revolutionary light Chris Levine Development of the Flower of Life. With over 700 moving laser beams, this dynamic artwork was featured in 2008 at the Singapore Biennale.
  5. 5. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE . Designed and Engineered by Haberdasherylondon. Design + Engineering + Construction artwork is constructed of Levine Glass, Perspex and Aluminum. 1.2m Diameter. The for light artist Chris Dichroic
  6. 6. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Flower of Life ‘FLOWER OF LIFE’ BY CHRIS LEVINE Designed and Engineered by Haberdasherylondon. Design + Engineering + Construction for light artist design and engineering processes are preformed in-house, helping Haberdasherylondon to deliver successful designs. Computer automated Chris Levine
  7. 7. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9 Haberdasherylondon were commissioned by Chris Levine to assist with Design, Engineering, and Development of this series of light based artworks for the 2008 Singapore Biennale
  8. 8. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Haberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon. over 560 LED’s are programmed to work in conjunction with the human eye to construct a hyper-real subliminal imageAll imageviewer. for the rights reserved
  9. 9. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Visual Echo Devices by Chris Levine EDITION OF 9 Designed and Engineered by Haberdasherylondon.
  10. 10. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon EXPERIMENT 1.10
  11. 11. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon EXPERIMENT 1.10 Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon.
  12. 12. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon EXPERIMENT 1.10 Programmable light environments for stills photography and stop motion animation. An experimental development by Haberdasherylondon.
  13. 13. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon UNTITLED#13 Commission by Selfridges&Co. Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m
  14. 14. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon UNTITLED#13 Untitled #13 - Detail and Evolution Commissioned by Selfridges&Co. Reclaimed Victorian Timber, Mild Steel, Perspex, LED Over 673 unique pieces of reclaimed Victorian Timber were shaped suit the sculpture.
  15. 15. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Untitled #13 Dimensions: UNTITLED#13 Commissioned by Selfridges&Co. Reclaimed Victorian Timber, Mild Steel, Perspex, LED Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 5m x 5m x 2.7m 5000 x 4000 x 2700
  16. 16. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Untitled #13 UNTITLED#13 Commissioned by Selfridges&Co. 1 of 785 components within the Untitled-13 sculpture. The contrasting laminate of materials plays a vital role in not only in the energy of the sculpture, but in the story it communicates.
  17. 17. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon Untitled #13 UNTITLED#13 Commissioned by Selfridges&Co. Early development models. Hundreds of models and simulations were generated to understand how the sculpture interacts with changing light conditions.
  18. 18. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon UNTITLED#14 Untitled #13 - Alternate Configuration Dimensions: Sculptural Exploration Reclaimed Victorian Timber, Mild Steel, Perspex, LED U14 is the next in the series of sculptures by Haberdasherylondon exploring the role of ambition in human nature. 18000 x 800 x 2700 Reclaimed Victorian Timber, Mild Steel, Perspex, LED. 25m x 1m x 3m
  19. 19. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon ‘ONE’ British Film Institute EDITION OF 5 Haberdasherylondon were commissioned by the BFI to design a sculpture to celebrate the lifetime achievement of their recently inducted fellows.
  20. 20. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon British Film Institute ‘ONE’ British Film Institute EDITION OF 5 Lifetime Achievement Award The sculpture is the inspired embodiment of film making, reminiscent of both the director’s lens and the number of frames per second used in both traditional celluloid (24fps) and digital (25fps) film formats.
  21. 21. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon British Film Institute ‘ONE’ British Film Institute EDITION OF 5 Lifetime Achievement Award The BFI fellowship sculpture traces the historical foundation of the moving image. Crafted from 24 layers of blue Norwegian glass, with a single clear 25th layer, the sculpture interacts dramatically with natural light.
  22. 22. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon British Film Institute ‘ONE’ British Film Institute EDITION OF 5 Lifetime Achievement Award
  23. 23. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon EXPERIMENT 1.09 Ongoing experimentation is a fundamental part of Haberdasherylondon. Keeping us inspired, one step ahead and better equipped to respond to respond to the creative needs of clients. Through experimentation we help to encourage our clients to expect more.
  24. 24. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  25. 25. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  26. 26. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  27. 27. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  28. 28. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  29. 29. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon NOKIA Development of image generation methods for mobile phone displays.
  30. 30. Product Design COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon
  31. 31. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon ECOPULSE - DEVELOPED FOR SPROUT An environmentally friendly, solar powered air freshener. Designed, Engineered, and Developed through to fully working prototype for Sprout.
  32. 32. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon MEMORI Design + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video media through a wireless home network. Designs developed through to a fully finished working prototype.
  33. 33. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon MEMORI Design + Engineering of a revolutionary digital photo frame featuring a gesture based user interface to display audio, image and video media through a wireless home network. Designs developed through to a fully finished working prototype.
  34. 34. PROTOTYPE 1 -3 PROTOTYPE 4 COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon MEMORI Multiple forms and interactive methods were explored in the early stages of development. These explorations lead to the development of 3 functioning prototypes, each informing the next, and capable of providing valuable user feedback on the design and function.
  35. 35. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon SONY - CONCEPT PRODUCT DEVELOPMENT Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the filming in ‘Tomorrow Today’, an internal promotional film.
  36. 36. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon SONY - CONCEPT PRODUCT DEVELOPMENT Design + Engineering of a working prototype unit for Sony / Point Blank. The concept product wad designed and built within 72 hours for the filming in a ‘Tomorrow Today’ internal promotional film.
  37. 37. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon ‘INFINI-SCENO-MATIC’ FOR SELFRIDGES&CO. EDITION OF 3 The Infini-Sceno-Matic concept products were commissioned Selfridges&Co for display within their concept store windows along Orchard St.. The Infini-Sceno-Matics are a tongue-in-cheek ‘no-tech’ high definition display system.
  38. 38. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon ‘INFINI-SCENO-MATIC’ EDITION OF 3 Each Infini-Sceno-Matic features multi-layered loops of transparent acetate. Each loop contains different characters within the scene. With the acetate loops moving at different speeds, the products tell a story of several different characters participating in a ‘Wacky Race’ around London. .
  39. 39. Specialist Media Production COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon
  40. 40. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon BMW-SEE HOW IT FEELS Bespoke laser based lighting projection system design for Chris Levine / BMW
  41. 41. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon MINISTRY OF SOUND - ‘DESTINATION CALABRIA’ Production Company - Between the Eyes. Director - Eran Creevy
  42. 42. COPYRIGHT 2007, HABERDASHERYLONDON, ALL RIGHTS RESERVED Haberdasherylondon THE EARLIES - ‘BAD IS AS BAD DOES’ Production Company - BBC/WARP/CORAL BARK Director - Liam Garvo

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