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Does a rich GUI make the bank richer?

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Haakon Halvorsen and Kjetil Hansens presentation from our talk at EuroIA in Prague at 23th september 2011. The presentation is a case study of Sparebanken Vest redesign.

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  • I'm sorry that the notes for this presentation is a bit on the short side :D We rehearsed the content beforehand. If anyone would like to know more about what we said about the content in this presentation, please just ask me at haakon.halvorsen@makingwaves.no and I will answer any questions.
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Does a rich GUI make the bank richer?

  1. Does a rich GUI make the bank richer?<br />Haakon Halvorsen and Kjetil Hansen<br />/ Making Waves<br />24.09.2011<br />© MAKING WAVES<br />2<br />
  2. Sparebanken Vest is the third largest, and second oldest bank.<br />The old website did not support the bank's business goals.<br />The old graphic design did not evoke the special "western Norway feeling”.<br />More than half of the bank’s 240.000 customers do their online banking 6 times a month on average! <br />About the client / bank:<br />24.09.2011<br />© MAKING WAVES<br />3<br />
  3. 24.09.2011<br />© MAKING WAVES<br />4<br />?<br />Boring!<br />Complicated!<br />+<br />
  4. Banking is fun!<br />
  5. «Call to Action»<br />
  6. More eyecandy!<br />
  7. Image-use and layout<br />24.09.2011<br />© MAKING WAVES<br />8<br />
  8. 10<br />
  9. Genuine and from the west coast<br />24.09.2011<br />© MAKING WAVES<br />11<br />
  10. Superwidescreen<br />24.09.2011<br />© MAKING WAVES<br />12<br />
  11. 24.09.2011<br />© MAKING WAVES<br />13<br />
  12. 24.09.2011<br />© MAKING WAVES<br />14<br />
  13. 24.09.2011<br />© MAKING WAVES<br />15<br />
  14. Rich interface after login<br />
  15. 24.09.2011<br />© MAKING WAVES<br />20<br />
  16. 24.09.2011<br />© MAKING WAVES<br />21<br />
  17. 24.09.2011<br />© MAKING WAVES<br />22<br />
  18. 24.09.2011<br />© MAKING WAVES<br />23<br />
  19. 24.09.2011<br />© MAKING WAVES<br />24<br />
  20. 24.09.2011<br />© MAKING WAVES<br />25<br />
  21. 24.09.2011<br />© MAKING WAVES<br />26<br />
  22. 24.09.2011<br />© MAKING WAVES<br />27<br />
  23. 24.09.2011<br />© MAKING WAVES<br />28<br />
  24. Video: logged in services<br />24.09.2011<br />© MAKING WAVES<br />29<br />
  25. Car loan calculator- detailed process<br />24.09.2011<br />© MAKING WAVES<br />30<br />
  26. 24.09.2011<br />© MAKING WAVES<br />31<br />
  27. C<br />A<br />B<br />D<br />
  28. A<br />B<br />C<br />
  29. Slider (eksempel fra annen nettside)<br />24.09.2011<br />© MAKING WAVES<br />36<br />
  30. The SUPERstepper!<br />24.09.2011<br />© MAKING WAVES<br />37<br />Steps<br />Input<br />Big steps / Hold to fast-forward<br />
  31. The SUPERstepper!<br />24.09.2011<br />© MAKING WAVES<br />38<br />Steps<br />Input<br />Big steps / Hold to fast-forward<br />
  32. 24.09.2011<br />© MAKING WAVES<br />41<br />
  33. “Call-to-action”<br />Distinct calls to action and quick access to forms are essential to a good-flowing solution.<br />24.09.2011<br />© MAKING WAVES<br />42<br />
  34. t<br />24.09.2011<br />© MAKING WAVES<br />43<br />
  35. 24.09.2011<br />© MAKING WAVES<br />45<br />
  36. 24.09.2011<br />© MAKING WAVES<br />46<br />
  37. More calculators, more eyecandy!<br />A quick walkthrough of other calculators<br />
  38. 24.09.2011<br />© MAKING WAVES<br />48<br />I want more eyecandy!<br />Frode Drønen, Sparebanken Vest<br />“<br />
  39. Currency calculator (post-styling)<br />24.09.2011<br />© MAKING WAVES<br />49<br />
  40. Rich-interaction forms<br />
  41. 24.09.2011<br />© MAKING WAVES<br />53<br />
  42. Conclusion:Does the bank get richer?<br />24.09.2011<br />© MAKING WAVES<br />56<br />
  43. Customer satisfaction score (by age)<br />57<br />
  44. Customer satisfaction score (by age)<br />58<br />
  45. Customer satisfaction score (by age)<br />59<br />
  46. 60<br />Word analysis. Freetext questionaire<br />Better<br />Findable<br />Overview<br />
  47. Breaking news! Results from yesterday.<br />24.09.2011<br />© MAKING WAVES<br />61<br />Findable<br />Better<br />Overview<br />
  48. The number of application forms received has increased by...<br />
  49. Has the website improved?<br />Better!<br />Worse!<br />
  50. Breaking news: How probable is it that you remain at Sparebanken Vest?<br />24.09.2011<br />© MAKING WAVES<br />64<br />85,9%<br />«Likely» or «highly likely»<br />
  51. 24.09.2011<br />© MAKING WAVES<br />65<br />The website received two diplomas (2nd place); for best usability at Rosingprisen 2011 and Best Big Website at Gulltaggen 2011. These two awards are the most prestigious prizes we have in Norway.<br />
  52. 24.09.2011<br />© MAKING WAVES<br />66<br />
  53. Contact information<br />  Haakon HalvorsenManager Experience Research haakon.halvorsen@makingwaves.no<br />Mobile: +47 992 96 717<br />twitter: @haakonha<br />

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