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GOOGLE ANALYTICS   TUTORIAL
THE TEAM    Sean Si                        Angelyn Co                   Kevin Si          Austin TakahashiFounder & Consul...
COMPANY PROFILE  SEO Hacker is primarily an SEO and internet marketing company.  Our focus is mainly on SEO and Social med...
COMPANY PROFILE  We offer a comprehensive suite of solutions, including:      Search Engine Optimization       Consulting ...
STATS AND MEASUREMENTS     ARE IMPORTANT
ESPECIALLY IN BUSINESS
WHERE NUMBERS TELL TALES
GOOGLE ANALYTICS ISYOUR MEASURING TOOL
MULTITUDE OF DATAABOUT YOUR VISITORS
LET’S START WITH THE     DASHBOARD
This is the TimeFrame parameterof your Data
This tells you thenumber of Visitorswho came in yourWebsite
This tells you thenumber of Pagesthat were Viewedin your Website
This tells you theAverage Time aVisitor Spends inyour Website
This tells you thepercentage of NewVisitors in yourWebsite
This tells you thenumber of UniqueVisitors in yourwebsite
COUNTED BY A UNIQUECOOKIE ASSIGNED BY GOOGLE
This tells you theaverage number ofPages a User Visitsin your Website
This tells youBounce Rate ofyour Users in yourWebsite
PEOPLE GOING OUT OF YOURWEBSITE IMMEDIATELY AFTER         GOING IN
Check where yourTraffic comes from
Check where yourTraffic comes fromCheck whatKeywords yourVisitors use to findyou
Knowing which Keywords are mosteffective to build your SEO on is Vital
Branding Keywords Like these
Visit a Lot of PagesProve to hold the best User Activity
Spends a lot of      Time in your      WebsiteProve to hold the best User Activity
Does not have a      high Bounce RateProve to hold the best User Activity
Increasing Visits from this Keyword isa Win!
WHERE DO I START?
SET-UP THE TRACKING CODE
Your UniqueTracking ID
This tells you if yourTracking Code isWorking
This is your TrackingCode. Copy-Pastethis on every pageyou want to track inyour website
EACH TIME A USER OPENS AWEBPAGE IN YOUR WEBSITE
YOUR WEBPAGE
YOUR WEBPAGE   SENDS DATA
YOUR WEBPAGE   SENDS DATA   TO GOOGLE ANALYTICS
YOU WILL RECEIVE VALUABLEVISITOR DATA FROM EACH PAGE
BOO-YAH!
GOOGLE ANALYTICS SHOULDSTART TELLING YOU NUMBERS
BUT IT WON’T TRANSLATEWHAT THE NUMBERS MEAN
YOU’D HAVE TO STUDY IT
IT BOILS DOWN TO HOW MUCH YOU KNOW YOUR BUSINESS
HERE ARE SOME GOOGLEANALYTICS TRICKS TO START WITH
HERE ARE SOME GOOGLE      ANALYTICS TRICKS TO START WITHGOAL TRACKING
EVERY WEBSITE HAS A GOAL
To Drive SalesEVERY WEBSITE HAS A GOAL
To Drive Sales      Make LeadsEVERY WEBSITE HAS A GOAL
To Drive Sales      Make Leads      Engage UsersEVERY WEBSITE HAS A GOAL
TRACKING YOUR WEBSITE’SPERFORMANCE IN LIGHT OF THESE      GOALS IS CRITICAL
MEASURING CAN LEAD TO SCALING
MEASURING CAN LEAD TO SCALING                 Where do we start?
Go to your AdminSection in GoogleAnalytics
Then Click on Goals
It should Reveal toyou your Goals List
For now you willonly need to clickon one +Goal toset-up a new Goal
This Setting ShouldPop out Next
Let’s say you’retracking leads andyou want to trackhow many peoplego to your ‘Thankyou’ Page
Choose URLDestination
This area shouldappear
Put in your GoalName here (Youcan namesomething like‘LeadsGenerated’)
Put in the URL ofyour ‘Thank you’Page here
Then click on Save
And there youhave it!
HOW DO I KNOW IF IT WORKS?
In your ReportingSection, click onyour GoalsOverview
IT SHOULD SHOW YOU SOMETHING           LIKE THIS
Again, take noteof the TimeFrame parameterof your Data
You can pickwhich Goal youwould like tocheck on here
How many Goalsyou haveaccomplished
The Value ofthose Goals(Note: Some‘thank-you’ pagesmeans you’vesold something)
Your Goal ConversionRate (Percentage ofthe times your Goalwas hit vs thenumber of Visitors)
Your GoalAbandonmentRate (People whoabandon hittingthe Goal you’veset while on theFunnel)
INTERESTING ISN’T IT?
YOU COULD CHECK OUT ALL YOUR      OTHER GOALS DATA
YOU COULD CHECK OUT ALL YOUR      OTHER GOALS DATA   Using This
YOU COULD CHECK OUT ALL YOUR      OTHER GOALS DATA   Using This   And This
YOU COULD CHECK OUT ALL YOUR      OTHER GOALS DATA   Using This   And This   And This
YOU COULD CHECK OUT ALL YOUR      OTHER GOALS DATA   Using This   And This   And This   And This
CONCLUSION   GOT IT?
CONCLUSION         Gimme a          Break!
CONCLUSION                            Gimme a                             Break!I KNOW GOOGLE ANALYTICSCOULD BE A LOT TO T...
CONCLUSION                               Gimme a                                Break!AND I DON’T WANT TO OVERLOAD   YOU W...
SO WE’LL END THERE FOR NOW
SEE YOU NEXT TIMEWANNA KNOW MORE?Pay us a visit!     21 Batac Street BF NSHA  ParanaqueEmail me at sean@seo-hacker.comEnro...
This is a Presentation about          Google Analytics                         by          Sean Patrick Si     Founder & C...
Google Analytics Tutorial
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Google Analytics Tutorial

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This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.

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Google Analytics Tutorial

  1. 1. GOOGLE ANALYTICS TUTORIAL
  2. 2. THE TEAM Sean Si Angelyn Co Kevin Si Austin TakahashiFounder & Consultant Content Production Manager Lead Web Developer Blog Manager Vince Salud Robert Cipriano Richmond Ibasco Khris Torres SEO Specialist Link Development Manager Lead Programmer SEO School Manager Aubrey Madrona Marc Sorongon Pam Sallegue Social Media Specialist Accounts Director Link Development Specialist
  3. 3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digitalagencies. Our clients range from Philippine based companies to international companies looking to gethigher ranking in search engines. Here are some of the clients we have rendered services to:
  4. 4. COMPANY PROFILE We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Mobile Marketing Internet Marketing Web Development Our Vision is to be the best SEO and Internet Marketing Services Company in the whole ofthe Philippines and other English-speaking Asian countries. Our mission is to provide best-quality services to our clients, taking care of their brandingand optimizing their websites for their users.
  5. 5. STATS AND MEASUREMENTS ARE IMPORTANT
  6. 6. ESPECIALLY IN BUSINESS
  7. 7. WHERE NUMBERS TELL TALES
  8. 8. GOOGLE ANALYTICS ISYOUR MEASURING TOOL
  9. 9. MULTITUDE OF DATAABOUT YOUR VISITORS
  10. 10. LET’S START WITH THE DASHBOARD
  11. 11. This is the TimeFrame parameterof your Data
  12. 12. This tells you thenumber of Visitorswho came in yourWebsite
  13. 13. This tells you thenumber of Pagesthat were Viewedin your Website
  14. 14. This tells you theAverage Time aVisitor Spends inyour Website
  15. 15. This tells you thepercentage of NewVisitors in yourWebsite
  16. 16. This tells you thenumber of UniqueVisitors in yourwebsite
  17. 17. COUNTED BY A UNIQUECOOKIE ASSIGNED BY GOOGLE
  18. 18. This tells you theaverage number ofPages a User Visitsin your Website
  19. 19. This tells youBounce Rate ofyour Users in yourWebsite
  20. 20. PEOPLE GOING OUT OF YOURWEBSITE IMMEDIATELY AFTER GOING IN
  21. 21. Check where yourTraffic comes from
  22. 22. Check where yourTraffic comes fromCheck whatKeywords yourVisitors use to findyou
  23. 23. Knowing which Keywords are mosteffective to build your SEO on is Vital
  24. 24. Branding Keywords Like these
  25. 25. Visit a Lot of PagesProve to hold the best User Activity
  26. 26. Spends a lot of Time in your WebsiteProve to hold the best User Activity
  27. 27. Does not have a high Bounce RateProve to hold the best User Activity
  28. 28. Increasing Visits from this Keyword isa Win!
  29. 29. WHERE DO I START?
  30. 30. SET-UP THE TRACKING CODE
  31. 31. Your UniqueTracking ID
  32. 32. This tells you if yourTracking Code isWorking
  33. 33. This is your TrackingCode. Copy-Pastethis on every pageyou want to track inyour website
  34. 34. EACH TIME A USER OPENS AWEBPAGE IN YOUR WEBSITE
  35. 35. YOUR WEBPAGE
  36. 36. YOUR WEBPAGE SENDS DATA
  37. 37. YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS
  38. 38. YOU WILL RECEIVE VALUABLEVISITOR DATA FROM EACH PAGE
  39. 39. BOO-YAH!
  40. 40. GOOGLE ANALYTICS SHOULDSTART TELLING YOU NUMBERS
  41. 41. BUT IT WON’T TRANSLATEWHAT THE NUMBERS MEAN
  42. 42. YOU’D HAVE TO STUDY IT
  43. 43. IT BOILS DOWN TO HOW MUCH YOU KNOW YOUR BUSINESS
  44. 44. HERE ARE SOME GOOGLEANALYTICS TRICKS TO START WITH
  45. 45. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITHGOAL TRACKING
  46. 46. EVERY WEBSITE HAS A GOAL
  47. 47. To Drive SalesEVERY WEBSITE HAS A GOAL
  48. 48. To Drive Sales Make LeadsEVERY WEBSITE HAS A GOAL
  49. 49. To Drive Sales Make Leads Engage UsersEVERY WEBSITE HAS A GOAL
  50. 50. TRACKING YOUR WEBSITE’SPERFORMANCE IN LIGHT OF THESE GOALS IS CRITICAL
  51. 51. MEASURING CAN LEAD TO SCALING
  52. 52. MEASURING CAN LEAD TO SCALING Where do we start?
  53. 53. Go to your AdminSection in GoogleAnalytics
  54. 54. Then Click on Goals
  55. 55. It should Reveal toyou your Goals List
  56. 56. For now you willonly need to clickon one +Goal toset-up a new Goal
  57. 57. This Setting ShouldPop out Next
  58. 58. Let’s say you’retracking leads andyou want to trackhow many peoplego to your ‘Thankyou’ Page
  59. 59. Choose URLDestination
  60. 60. This area shouldappear
  61. 61. Put in your GoalName here (Youcan namesomething like‘LeadsGenerated’)
  62. 62. Put in the URL ofyour ‘Thank you’Page here
  63. 63. Then click on Save
  64. 64. And there youhave it!
  65. 65. HOW DO I KNOW IF IT WORKS?
  66. 66. In your ReportingSection, click onyour GoalsOverview
  67. 67. IT SHOULD SHOW YOU SOMETHING LIKE THIS
  68. 68. Again, take noteof the TimeFrame parameterof your Data
  69. 69. You can pickwhich Goal youwould like tocheck on here
  70. 70. How many Goalsyou haveaccomplished
  71. 71. The Value ofthose Goals(Note: Some‘thank-you’ pagesmeans you’vesold something)
  72. 72. Your Goal ConversionRate (Percentage ofthe times your Goalwas hit vs thenumber of Visitors)
  73. 73. Your GoalAbandonmentRate (People whoabandon hittingthe Goal you’veset while on theFunnel)
  74. 74. INTERESTING ISN’T IT?
  75. 75. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA
  76. 76. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This
  77. 77. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This
  78. 78. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This
  79. 79. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This And This
  80. 80. CONCLUSION GOT IT?
  81. 81. CONCLUSION Gimme a Break!
  82. 82. CONCLUSION Gimme a Break!I KNOW GOOGLE ANALYTICSCOULD BE A LOT TO TAKE IN
  83. 83. CONCLUSION Gimme a Break!AND I DON’T WANT TO OVERLOAD YOU WITH INFORMATION
  84. 84. SO WE’LL END THERE FOR NOW
  85. 85. SEE YOU NEXT TIMEWANNA KNOW MORE?Pay us a visit! 21 Batac Street BF NSHA ParanaqueEmail me at sean@seo-hacker.comEnroll in http://seo-hacker.org it’s FREE!Join our Facebook Group
  86. 86. This is a Presentation about Google Analytics by Sean Patrick Si Founder & Consultant SEO Hacker sean@seo-hacker.com

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