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Emotional Outreach - How to Direct Your Content Marketing to Effective Branding and SEO

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Emotional Outreach - How to Direct Your Content Marketing to Effective Branding and SEO

  1. 1. Emotional Outreach How to direct your ContentMarketing to Effective Branding and SEO
  2. 2. Question
  3. 3. Do you Consider yourself an Emotional Person?
  4. 4. Have you Ever Bought something
  5. 5. Because you Felt you wanted it?
  6. 6. Fact: People dont buy “Better" products
  7. 7. MILK
  8. 8. MILK+
  9. 9. Oh my gosh, it’s a New and improved Milk!!!!MILK+
  10. 10. People dont buy Rationally
  11. 11. People buy Emotionally
  12. 12. Logical?
  13. 13. Then, they try to Rationalize their Purchases
  14. 14. “Not Guilty!”(Well, so long as it’s your money…)
  15. 15. Fact: Your Article is your Product
  16. 16. Whenever Someone Reads your Article
  17. 17. It means
  18. 18. That person has Bought into your Article’s Title
  19. 19. Which Means
  20. 20. You have touched Base with that person’s Emotions
  21. 21. Fact: The 2 Second Rule
  22. 22. People move Fast in the Internet
  23. 23. You have around 2 Seconds to Catch their Attention
  24. 24. With your Title
  25. 25. How does all this Relate to SEO?
  26. 26. Easy
  27. 27. If No One reads your Stuff
  28. 28. You don’t have User Activity
  29. 29. Getting People
  30. 30. To actually Read your Stuff
  31. 31. Is Important
  32. 32. It affects Author Rank
  33. 33. And Dwell Time Metrics
  34. 34. Such As
  35. 35. Bounce Rate
  36. 36. Time on Site
  37. 37. Page Views
  38. 38. Social Engagement
  39. 39. User Activity = SEO++
  40. 40. Plus you get to Attract
  41. 41. Word of Mouth Links
  42. 42. So that’s how it is!
  43. 43. How does this create Effective Branding?
  44. 44. Once you got them Nodding on your Article’s Title
  45. 45. Get them Nodding on your Content
  46. 46. Get them to say “Yes, yes, and yes!” on the things you say
  47. 47. Sooner or Later they’d want to know
  48. 48. Who’s the person behind this Site?
  49. 49. Who does he Work for?
  50. 50. What’s his Company’s Brand?
  51. 51. Case Study
  52. 52. God and You – h3sean.com
  53. 53. Case Study
  54. 54. Branding Sticks
  55. 55. Branding increases Loyalty
  56. 56. Branding increases Repeat Visitors
  57. 57. Branding increases Word of Mouth
  58. 58. Branding increases You
  59. 59. Actionable Recap
  60. 60. Create Great Titles that Grab Attention
  61. 61. And Trigger Emotion
  62. 62. Follow up with “Yes” Content
  63. 63. Simple?
  64. 64. Thank you Very Much!

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