What If Ads Were Content? Redux

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This is the presentation I gave at Podcamp NYC on Saturday, April 26, 2008. I'm uploading it from a cafe next door to Polytechnic University in Brooklyn, where Podcamp NYC was held.

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What If Ads Were Content? Redux

  1. 1. What If Ads Were Content? Redux Heath Row PodCamp NYC April 25-26, 2008
  2. 2. This talk has little if anything to do with podcasting.
  3. 3. It also has everything to do with podcasting.
  4. 4. What we talked about last year • A brief history of advertising • A briefer history of online advertising • Leading indicators of content-based ads • Online examples to date • Proposed ad actions

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