Company Facts Established: 2006 Location: Dubai & Abu Dhabi Customers: 100+ Verticals: Media, Events, Entertainment Staff: 22 Industry: Online Services Affinity Marketing Online Marketing Online Publishing
SUPER VERTICAL COMMUNITY MARKETING FROM H2O NEW MEDIA
<ul><li>Finding the right people in the UAE to do business with </li></ul><ul><li>can be a tough challenge, especially when </li></ul><ul><ul><li>You are starting a business in Dubai </li></ul></ul><ul><ul><li>You need to qualify that you are meeting the right people </li></ul></ul><ul><ul><li>You need to talk to the right level in the organisation </li></ul></ul><ul><ul><li>Maximise your time and the return on it whilst in the country </li></ul></ul><ul><li>It can be even tougher when you are: </li></ul><ul><ul><li>Trying to arrange meetings when you are out of the country </li></ul></ul><ul><ul><li>Not aware of who the real market players are </li></ul></ul><ul><ul><li>You are very busy anyway and don’t have time to do the research </li></ul></ul><ul><ul><li>On a tight time schedule </li></ul></ul><ul><ul><li>A new business </li></ul></ul>This is when an affinity marketing campaign can benefit you!
<ul><li>Simply put affinity groups are </li></ul><ul><ul><li>Members of a community </li></ul></ul><ul><ul><li>Vertically orientated – industry, interest communities </li></ul></ul><ul><ul><li>Horizontally orientated – location based communities </li></ul></ul><ul><ul><li>Have something in common with each other </li></ul></ul><ul><li>Some benefits of marketing to affinity groups are </li></ul><ul><ul><li>Very targeted marketing with higher success rates </li></ul></ul><ul><ul><li>Members are generally interested in what you have to say </li></ul></ul><ul><ul><li>Members are influenced by other community members </li></ul></ul><ul><ul><li>You can target broadcast a message to an affinity group </li></ul></ul>Sound Interesting ? No one wants a highly focused highly successful marketing campaign right? OF COURSE YOU DO!
Our Communities We lead the UAE market when it comes to marketing to affinity groups. We operate vertically focused online social communities, industry groups, discussion forums and offline SOCIAL (not formal) events for our community members that are fun and not focused just on business. They include: Fishing trips, parties, drinks nights, meals, sports days, entertainment nights, art events, music events, guest speakers but most importantly THEY ARE ALWAYS FUN.
Our Communities Music & arts interested consumers www.dubailime.com Social Media Interest in Middle East www.socialmediame.com 12 Vertical communities planned for 2009 Media – Luxury – Events – Marketing – Investment Banking – Games – Telecoms - Technology
Our Network Extreme Sports Community www.adrenalinesportslive.com Custom Car Community www.custom-nation.com Advertising & PR Industry People www.adnationme.com Dubai Property (October)
H2O Websites Music & Music Industry www.dubaibands.com Entertainment Promotion (dev) www.limegreen360.com Online TV (dev) www.clipo.tv PR & Media www.prcompanydubai.com
Advertising Options Advertorial -USD 219.00 Per Page Simple one page of Advertorial on the website. Advertorial is editor generated only and covers your company and services from an industry perspective. Banner Advertising - USD 29.00 PCM Cost per 1000 impressions of your banner advertising. Targeted industry and geographical advertising to relevant affinity groups deliver higher click through rates. Minimum Order – 290.USD 10,000 impressions Leader Board or skyscraper Banner Advertising Box - USD 18.00 PCM Cost per 1000 impressions of your banner advertising. Targeted industry and geographical advertising to relevant affinity groups deliver higher click through rates. Minimum Order – 180.USD 10,000 impressions
Advertising Options Company Listing - USD 7.99 Per Entry Simple company listing with your web URL within the listing and your company description in text. Rich Media Advertising - USD 69.00 PCM Cost per 1000 impressions of your TVC to auto play on your social community of choice promoting your company or service. Limited to 30 seconds promoting your product, event or service Direct Text Based Email - USD 0.22 PU Cost per email send to each vertical communities user base. 3 rd party text based email sent to the user base recommending your product or service or Introducing your company.
Event Options A customised Social Night under your companies patronage. You will be provided with the opportunity to display your company banners, distribute a company introduction pack to each attendee and will be introduced to each attendee personally. The events are strictly Invitation only and provide you with an opportunity to directly network with your targeted community. Available in both Dubai and Abu Dhabi. H2O arrange everything – you just turn up. We will provide the following services in the scope of works Invite Management – We will arrange invites and event marketing to ensure that the guaranteed number of members attend the event. Follow Up Call – We will follow up with each attendee personally by phone prior to the event to assure attendance. Venue Provision – We will arrange the venue for you Management – You can customise the events entertainment, benefits and even
Telesales Options Our Telesales team will arrange 1 on 1 meetings for you within your targeted community. We will conduct the call, introduce the company based on your brief and suggest a meeting with your senior level executive. Positioned at C level executives in Dubai or Abu Dhabi or at your targeted positions. Includes – Calendar confirmation by email, Map, agenda and driver if required. 1 Page brief of company prior to your meeting.
Telesales Costs Maximum 4 meetings per day, driver is provided, a pre commitment of a minimum of 10 meetings $1500.00 required. + 8% $150.00 6 Weeks 20 – 30 + 6% $125.00 8 Weeks 30 - 40 +10% $240.00 4 Weeks 15 - 20 +15% $150.00 2 Weeks 10 - 15 On request 500+ Expenses Incurred Cost Per meeting Delivery Time Meetings
Developing your own community Build – Maintain – Operate Network Moneterisation
Media Services Agency C O R P O R A T E F U N D I N G Online Services Web Development Online Marketing Application Development IP Creation Graphical Design Content Production Video Production Audio Production Text Production Television Production Events Vertical Community Events A D M I N S E R V I C E S Content Distribution & Aggregation Channels Dubai Lime Clipo TV Dubai CEO Partner Channels Partner Channels Partner Channels Partner Channels Sponsorship & Advertising Future Future Future Partner Channels Partner Channels Partner Channels Partner Channels Consumers & Vertical Markets - Online Vertical Media Channels Media Services Companies, Publishers, Branding Agencies, Advertising Agencies, Media
DIY COMMUNITIES We will construct your own vertical community for your company. Our Services include: Define The Community – Consulting Build the community - Development & design Market the community - Online marketing Operate the community - Content production & management Moneterise the community Sell packaged marketing & advertising services by marketing your community within our network