Startup Gamification

1,365 views

Published on

Startup Gamification

  1. 1. gamification:Applications for Startups gabe zichermann @gzicherm
  2. 2. change is hard
  3. 3. Pew Research
  4. 4. COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR COPYRIGHT TIME INC
  5. 5. feedbackfriendsfun
  6. 6. gamification
  7. 7. GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE wired for -- THE FUEL OF INTRINSIC REINFORCEMENT. pleasure Judy Willis MDCC FLICKR.COM/SCOTTFIDD
  8. 8. DOPAMINE: THE WONDER DRUG
  9. 9. GAMES CAN MAKE grey matterYOU SMARTER and gamesMAY ET AL - 2004-2008 -- JUGGLING FOR12 WEEKS MARKEDLY INCREASES GREYMATTER. THE ACT OF LEARNING NEW THINGS ISTHE TRIGGER, NOT PERFORMANCE.MULTILINGUAL CHILDREN HAVE MORE GREYMATTER, 15% BETTER STANDARDIZED TESTPERFORMANCE OVERALL CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
  10. 10. MULTITASKING TO THE MAX: WOW CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES multitasking MANAGE INTERRUPTS mastersCC FLICKR.COM/THATPATTI
  11. 11. too slow
  12. 12. gamification is: the process of using game thinking &mechanics to engage users
  13. 13. gamification is not just
  14. 14. hi, im gabe zichermann
  15. 15. gamification.co
  16. 16. PARTIAL CLIENT LIST
  17. 17. San Francisco, June 19-21GSummit.com
  18. 18. "OUR GREATESTCOMPETITOR IS ZYNGA"-PREMAL SHAH, KIVA
  19. 19. ENGAGEMENTRecency EFrequencyDuration SCOREViralityRatings
  20. 20. goventerpriseeducation healthcarepublishingphysical goods
  21. 21. slow down - speed camera lottery
  22. 22. Due Props Ryppleinstant feedback
  23. 23. learn - codecademy
  24. 24. ANANTH PAI - GAMIFIED LEARNING
  25. 25. answer - stackoverflow
  26. 26. crowd work - cnn
  27. 27. get fit - NextJump
  28. 28. reward loyalty - gilt
  29. 29. AUTOMOTIVE GAMIFICATION HONDA INSIGHT NISSAN LEAF TOYOTA PRIUS FORD FUSION
  30. 30. PROGRESSION TO MASTERY
  31. 31. BARTLE’S PLAYER TYPES ACTING KILLERS ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZERS EXPLORERS INTERACTING
  32. 32. STATUS
ACCESS
POWER
STUFF
  33. 33. @gzicherm

×