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Social Media Week Gamification Keynote - Gabe Zichermann

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Gamification and Engagement
Gamification and Engagement
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Social Media Week Gamification Keynote - Gabe Zichermann

  1. 1. gabe zichermann @gzicherm gamification: innovation and the future
  2. 2. fluid intelligence (gF)
  3. 3. james r. flynn
  4. 4. british IQ 1942-1992 100 94 88 82 76 70 1942 1952 1962 1972 1982 1992
  5. 5. crystallized intelligence CC - FLICKR.COM/ALBERTOGP
  6. 6. the new normal
  7. 7. asperger, innovation, gF
  8. 8. increasing gF SEEK NOVELTY CHALLENGE YOURSELF THINK CREATIVELY DO THINGS THE HARD WAY NETWORK Andrea Kuszewski
  9. 9. systems of constraint
  10. 10. gamification is: the process of using game thinking & mechanics to engage users
  11. 11. gamification is not just
  12. 12. MULTITASKING TO THE MAX: WOW CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE multitasking MANAGE: LONG-TERM OBJECTIVES MANAGE INTERRUPTS CC FLICKR.COM/THATPATTI masters
  13. 13. GAMES CAN MAKE YOU SMARTER grey matter MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER. gains THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE. MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
  14. 14. marketing or science?
  15. 15. gamified learning
  16. 16. GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE wired for -- THE FUEL OF INTRINSIC REINFORCEMENT. pleasure Judy Willis MD CC FLICKR.COM/SCOTTFIDD
  17. 17. dopamine: wonder drug
  18. 18. hi, i'm gabe zichermann
  19. 19. gamification.co
  20. 20. PARTIAL CLIENT LIST
  21. 21. San Francisco, June 19-21 GSummit.com
  22. 22. by 2015 50% of corporate innovation will be gamified Brian Burke Gartner Group
  23. 23. >$2.5Bn
  24. 24. feedback friends fun
  25. 25. discover - foldit
  26. 26. report - cnn
  27. 27. answer - stackoverflow
  28. 28. slow down - speed camera lottery
  29. 29. learn - codecademy
  30. 30. fund - kickstarter
  31. 31. resolve - world bank
  32. 32. recover - family of heroes
  33. 33. ideate - gamestorming
  34. 34. design - xprize
  35. 35. global prizes, $m
  36. 36. too late?
  37. 37. not just yet CC FLICKR.COM/CHIPGRIFFIN
  38. 38. @gzicherm

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