Scott Lewallen - Designing Engagement in Dating: The Grindr Story

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Grindr is the world's largest mobile social network, connecting gay men across every continent and in every country. Despite the high intrinsic motivation of its audience, the app nonetheless is fine tuned to manage the level of feedback, friends and fun to maximize engagement -- a hard-fought lesson that has brought myriad innovations to the mobile app world in general. Join Grindr co-founder and lead designer, Scott Lewallen as he talks about some of the major design challenges and lessons they've learned, and how you can apply those to your apps and experiences.

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Scott Lewallen - Designing Engagement in Dating: The Grindr Story

  1. 1. For DatingDesigningEngagementScott LewallenCo-Founder, Grindr
  2. 2. CreateMake the user miss you.Addiction
  3. 3. Block Him!Put the user in control ofhis experience.
  4. 4. FavoritesGive them somethingto collect.
  5. 5. Plant SeedsMake your usersinvest in somethingto harvest later.Photo credit: dickstarr.deviantart.com
  6. 6. Remind them of whatthey’re missing.Re-Engage
  7. 7. Kill WordsLess is more.
  8. 8. FindSpeak to your audience.They’re listening.Your Voice
  9. 9. Show It(Don’t Say It)A picture paints athousand words.
  10. 10. Create AVisualLanguage
  11. 11. HappyHappy users are loyal,and loyalty is priceless.Make Your Users
  12. 12. Thx!@ScottLewallen@MezicMedia/MezicMediaMezic.com

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